Creating The Perfect Experience

Mark Testa

Get ready for an immersive experience where creativity knows no bounds. Welcome to the world of CREATING THE PERFECT EXPERIENCE podcast. Immerse yourself in riveting conversations with masterminds behind unforgettable moments, as they take you on a journey through an ever-evolving, dynamic landscape of live experiences.  We unravel the secrets of success, share pearls of wisdom, and unveil groundbreaking concepts. Your host for this adventure is Mark Testa.  As the Founder and Creative Director of Mark Stephen Experiential Agency, Mark has over two decades of design and production expertise.  Tune in and discover the magic behind crafting extraordinary experiences that leave an impressionable mark in the hearts and minds of all who encounter them. This is CREATING THE PERFECT EXPERIENCE – where passion meets inspiration.

  1. 9월 4일

    Carlos Benjamin: How Investing in People Shapes Experiences

    With a career defined by cultural connection and creative leadership, Carlos Benjamin is a dynamic force in the experiential marketing industry. As the founder of High Profile Lifestyle, he builds elite, culturally aligned teams that bring brand stories to life through authentic, high-energy experiences. His work spans collaborations with Oprah Winfrey, Disney, the NBA, Pepsi, and the Essence Festival, as well as advocacy-driven initiatives like the AAPF’s HBCU Banned Books Tour. Beyond production, Carlos is a fierce advocate for freelancers, spearheading ventures like Freelancers Unplugged and The Ambassador’s Alliance to create stability, access, and opportunity for independent talent. Known as a connector, a mentor, and an artist in his own right, Carlos is reshaping the future of live experiences and the freelance economy. This episode we discuss: Carlos shares his unconventional career path and the pivotal choices that led him into experiential marketing.Why mentorship has been a cornerstone in his journey, and how he now mentors others to pay it forward.The importance of investing in yourself — financially, creatively, and personally — to sustain growth in a demanding industry.How Carlos approaches building culturally aligned teams that embody the brands they represent.The story behind Freelancers Unplugged and The Ambassador’s Alliance, and how they aim to transform the freelance economy.Lessons on resilience: why going further often means going through more.Carlos’s advice to emerging professionals about creating your own opportunities and leaning into mentorship at every stage of your career.Thanks for tuning in. Check us out at: https://www.instagram.com/markstephenagency/ Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/ Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

    45분
  2. 8월 7일

    Give Me Feedback or Give Me Nothing: A Guide to Active Listening

    With over 20 years of experience, Staci Hallmon is a respected business development strategist known for transforming brands through innovative experiential and live event strategies that connect business lines, talent, and consumers. As founder of SHB Enterprises, she leads a firm that builds scalable, revenue-generating platforms for Fortune 500 companies, media brands, and nonprofits. Her leadership roles at Endeavor | IMG | On Location and BET Networks saw her launch groundbreaking programs, drive revenue growth, and pioneer hybrid event models. A recognized industry expert and frequent speaker, she is also deeply committed to community impact through her work with Project Morry. This episode we discuss: Staci shares her creative roots in theater and how directing live performance shaped her approach to experiential events.She breaks down her “Golden Triangle” framework: aligning audience, brand, and community impact.We dive into the origin story of Essence Festival’s Beauty Carnival and what it took to scale it into a major success.She offers real talk on sponsorship strategy—why “cool” isn’t enough, and how brands can create meaningful, measurable engagement.Staci’s advice for young professionals: embrace feedback, stay curious, and don’t be afraid to start overStaci’s advice for clients: know your goals, trust your experts, and be honest about your thresholds for successThe value of active listening, mentorship, and feedback culture in creative teamsThanks for tuning in. Check us out at: https://www.instagram.com/markstephenagency/ Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

    50분
  3. 6월 5일

    Embrace the Unexpected. Own Your Creative Journey.

    James Aguiar is a celebrated fashion director, creative consultant, and television host with a dynamic career spanning over 25 years. From his early days dressing mannequins in Macy’s windows to becoming fashion director at Bergdorf Goodman and creative director of Isaac Mizrahi Live, James has helped shape the voice of fashion across print, television, and retail. He has worked with some of the world’s top luxury brands, appeared on major TV networks, and produced unforgettable fashion stories at Modern Luxury. Known for his theatrical flair and deep industry knowledge, James brings a singular perspective that blends glamour, grit, and authenticity. This episode we discuss: James’ unconventional path from NYC nightlife to window dressing at Macy’s and Bergdorf GoodmanHow he broke into fashion editorial without formal trainingHis transition into television, hosting Full Frontal Fashion and red carpet coverageLeading Modern Luxury’s fashion direction across 18 titles and redefining regional luxuryHis current role with Isaac Mizrahi Live and lessons learned navigating between luxury and mass-marketJames’ perspective on patience, style identity, and owning a nonlinear creative journeyWhy he believes “jobs are rented, careers are owned”A preview of his upcoming podcast, Label Queen, exploring identity, perception, and style beyond designer tagsThanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

    42분
4.9
최고 5점
8개의 평가

소개

Get ready for an immersive experience where creativity knows no bounds. Welcome to the world of CREATING THE PERFECT EXPERIENCE podcast. Immerse yourself in riveting conversations with masterminds behind unforgettable moments, as they take you on a journey through an ever-evolving, dynamic landscape of live experiences.  We unravel the secrets of success, share pearls of wisdom, and unveil groundbreaking concepts. Your host for this adventure is Mark Testa.  As the Founder and Creative Director of Mark Stephen Experiential Agency, Mark has over two decades of design and production expertise.  Tune in and discover the magic behind crafting extraordinary experiences that leave an impressionable mark in the hearts and minds of all who encounter them. This is CREATING THE PERFECT EXPERIENCE – where passion meets inspiration.

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