How to Create the Most Effective Product Description Page Possible

Connect with Rishi:

Linkedin
Newsletter
Website

Brands Rishi References:

Zingermans

Here's This Shows TL;DR:

• Rishi describes why he only focuses on the product page 
• We talk a bit about why 3% became a standard for e-commerce conversion 
• The PDP is the end of the window shopping experience and Rishi explains why that is so crucial
• Forget everything on the product page and focus solely on the written description for the best results 
• The written word is the most effective tool to change purchase intent
• Rishi explains why its most important to focus on the first time shopper on the 
• Understanding the difference between methodical and impulsive shoppers 
• Rishi takes us through an example of how you can be appealing to both types of shoppers 
• The best place to start testing is with words, Rishi explains why 
• We discuss why active participation is key on the PDP
• Rishi explains that product video is superior to copy but it's expensive and difficult
• We go over the two questions your PDP NEEDS to answer
• Reduce friction not try to "hack" results