How to develop a world-class MarTech department with Sesi Sijuade Connected, by mParticle

In this episode, we connect with Sesi Sijuade, Head of Product - Marketing Technology, at Sky, to learn more about how enterprise organizations can make the most of their MarTech investments. We dive deep into topics such as how to develop a MarTech team, how to navigate build vs buy decisions, and how to tie MarTech programs to business value. With over ten years of experience in the MarTech space, Sesi shares invaluable insights that marketers across industries can apply to their MarTech programs.