How to Drive Organic Traffic in an AI World — Mike Simmons | How Focused SEO Can Quickly Boost New Stores, How to Use Keywords In Product Titles, Why a Long-term SEO Approach Works Best, How to Optimize Category Pages with Keywords (#337)

In this podcast episode, we explore how to drive organic traffic in an AI-driven world. 

Joining us is Mike Simmons, the owner of Plugin Useful. Mike shares his journey from software engineer to successful entrepreneur, leading a health tech company to significant growth before focusing on empowering Shopify entrepreneurs. 

Mike dives into the essentials of SEO, offering practical tips and insights on optimizing your store for better organic reach. Discover how to leverage AI and SEO to boost your traffic and grow your online business.

Topics discussed in this episode:  

• How AI has impacted SEO and the need to focus on fundamental best practices 
• Optimizing category pages with targeted keywords and informative content to drive organic traffic 
• Strategies for product page optimization, including using primary keywords in titles 
• Taking a long-term, compounding approach to SEO rather than expecting instant results 
• Why perfection isn't required, but pages should aim to be the best for the target keyword 
• How focused SEO work can lead to significant improvements even for stores starting from scratch 

Links & Resources 

Website: https://pluginuseful.com/ 
Shopify App Store: https://apps.shopify.com/plug-in-seo 

Get access to more free resources by visiting the show notes at
https://t.ly/hxO8l 

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!