Two Minute Marketing Tips

Erika Taylor Montgomery
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Two Minute Marketing Tips

Erika Taylor Montgomery is the founder and CEO of Three Girls Media Inc. a digital marketing and PR agency based in the greater Seattle area. Prior to launching Three Girls in 2005, Erika was a broadcaster and journalist in San Francisco for more than 20 years. She also hosts a micro-podcast, Two Minute Marketing Tips, available on all major podcasting platforms, and is the co-author of the Amazon bestselling book, “The Spirit of Silicon Valley,” as well as the forthcoming book, "Content Marketing Success! 52 Weeks of Actionable Activities You Can Do for a Killer Year of Content Marketing."

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    A Guide to Video Production for Social Media Marketing

    It’s no secret the future of social media is video content. According to HubSpot, 86% of businesses are using video in their content strategy in 2021. Whether that be a live or on-demand video, you need to know how to film a video and where to upload it effectively. In this episode of Two Minute Marketing Tips, I cover: How to film a video Where to upload it effectively Video features on the top apps Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

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    How to Turn Your Lovable Pet into a Social Media Star

    Celebrities aren’t the only influencers on social media. Enter the world of pet social media – profiles of cute dogs, cats and beyond with follower counts that rival their human celebrity counterparts! These pet influencers can net serious cash for paid promotional posts; in 2020 the pop culture cat, Nala Cat, had a net worth of $113 million. Adorable animals are one of the few areas of the internet with universal appeal. You might even follow a few photogenic animals on your own account. Think your pet has what it takes to become the next social media sensation? You’re barking up the right tree! In this episode of Two Minute Marketing Tips, we’ve assembled a quick guide to putting your pet on the path to social media stardom. Topics include: Content creation Hashtag use Networking advice Marketing and Sponsorships Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

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    3 Reasons Why You Should Link to Your Competitors

    The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own business. However, content marketing shows us there are actually advantages to bringing a competitor into the conversation. In this episode of Two Minute Marketing Tips, we review three reasons why you should link to your competitors in order to grow your business. Topics include: Establishing credibility Creating customer loyalty Search engine optimization Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

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    8 Tips For Staying Creative In Your Content Marketing

    Struggling to remain creative during the content creation process is a challenge that most, if not all, content marketers have faced at some point in their career. Novel ideas are often simply hard to come by and creativity doesn’t always follow the same tight deadlines that content marketing does. Coming up with fresh, new and exciting ideas can become increasingly harder the longer that you work on a campaign. It can often feel like every single creative content marketing idea has already been done – multiple times. In this episode of Two Minute Marketing Tips, we discuss reasons why content marketing can sometimes be stalled by writer’s block and content creation tips that are sure to help you move past your brainstorming hurdles and back to stellar, creative content marketing. Topics include: Content marketing Writer’s block Strategies to get creative Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

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    Thank You Cards In Business And The Art of Saying Thanks

    It is important to say thank you when it comes to public relations and marketing, but how do you go about thanking someone effectively? In this episode of Two Minute Marketing Tips, we discuss we discuss why it’s important to say thank you when it comes to public relations and effective ways to do so. Topics include: When to say thanks Writing effective thank you cards Doing more than a thank you card Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

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    How To Start A Successful Etsy Marketing Strategy

    You’ve started your dream side-hustle: an Etsy shop with your hand-crafted goods. Now what? The most crucial step to getting off the ground is, of course, marketing for Etsy. In this episode of Two Minute Marketing Tips, I review simple and actionable steps you can take to create a stellar Etsy marketing strategy. Topics include: ● Etsy quality scores ● Social media marketing ● Analytics ● And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud.

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    3 Ways To Improve Your Post-pandemic Marketing Strategy

    Now that the pandemic is beginning to feel less urgent, brands have begun to look at what their post-pandemic marketing strategies might look like. You can expect most companies to adjust several areas of their marketing strategy to better serve their customers, all who have had a very trying couple of years In this episode of Two Minute Marketing Tips, we review three pandemic take-aways that businesses can use to create a strong post-pandemic marketing strategy going forward. Topics include: Innovation & flexibility Compassion & empathy Being customer-centric How the pandemic has impacted marketing strategies Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

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    How To Incorporate Video Content In Your Marketing Strategy

    Is video part of your marketing strategy? If not, it needs to be! Video content is an engaging and informative way to get your message out. From social media to your website, you can use video to connect with your audience and share what your brand is all about. In this episode of Two Minute Marketing Tips, I’ll dive into the different types of video content, apps to create them, what makes them engaging and how to optimize them! Topics include: 10 types of video content Apps to create video content What makes a good video And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

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Erika Taylor Montgomery is the founder and CEO of Three Girls Media Inc. a digital marketing and PR agency based in the greater Seattle area. Prior to launching Three Girls in 2005, Erika was a broadcaster and journalist in San Francisco for more than 20 years. She also hosts a micro-podcast, Two Minute Marketing Tips, available on all major podcasting platforms, and is the co-author of the Amazon bestselling book, “The Spirit of Silicon Valley,” as well as the forthcoming book, "Content Marketing Success! 52 Weeks of Actionable Activities You Can Do for a Killer Year of Content Marketing."

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