How to Find and Pitch Your Business to Strategic Partners w/ Mathew Drazic

For an early-stage entrepreneur, strategic partnerships are a critical lifeline and launchpad for growth. They allow you to amplify your mission, gain brand awareness and get input from investors and potential customers.

In the world of purpose-driven consumer products, it can be hard to know where to find these collaborators, but it’s often as simple as a cold email.

A lot of entrepreneurs are terrified to reach out to people, but what they don’t realize is how many organizations are actually looking to champion what they’re building.

For the founder of AGENCY Footwear, Mathew Drazic, this was the process and it led to a powerful partnership that aims to drive real change. How did Mathew create a sneaker brand for social good? What was his process for finding partners? In this episode, he talks about his journey, the story behind AGENCY and the bigger mission of his brand. 

Topics Covered;

-How Mathew secured the perfect strategic partnership 

-How to amplify your mission and gain brand awareness

-Why it’s never too early to get feedback from investors

Guest Bio

Mathew Drazic is the founder and creative director of AGENCY Footwear. AGENCY Footwear was created to replace shoes activists and concerned individuals would otherwise have to buy in order to protect their feet from the overly concrete world we all navigate. The sneakers are built to support the desire to make change, starting with the brand identity. Change is hard work, so AGENCY Footwear is designed for comfort and versatility. General purpose sneakers with soft, stable platforms and all-terrain traction to conquer any obstacle activists might face. Change also comes from within, so AGENCY Footwear uses as many sustainable materials as possible and the shoes are made at leading facilities that meet or exceed the strictest fair trade, chemical handling and animal welfare standards. To learn more, visit https://agencyfootwear.com/ and follow @agencyfootwear on Instagram.

About Your Host

Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality! 

Connect:

Website: seedmoneypodcast.com

Instagram: @jaylasiciliano

Subscribe and watch on YouTube @seedmoneypodcast

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The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.