How to find early adopter customers [Video Lesson]

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Early adopters are the lifeblood of an early stage startup because they are the bridge between your initial (tiny) group of design partners and your mainstream market. If you can’t easily find them your growth will stall while you burn cash.

This lesson is on how to build a target list of early adopters for your startup and covers the following topics:

* Why early adopters are important

* Common mistakes in identifying early adopters

* 3 ways to find early adopters - using a case study of a startup that sells a content marketing solution to B2B marketers

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