The Ryan Sullivan Show

Ryan R. Sullivan
The Ryan Sullivan Show

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

  1. 99% of podcasters make this mistake

    -3 J

    99% of podcasters make this mistake

    It’s one of the biggest motivators for podcasters – making money off your podcast. Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line. The issue here is the ways that people conventionally think will help them ‘get that money’. But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads??? Tune in and let’s sort this all out! Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about More Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s 5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ Free Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing __________________________________________________ 🔎 Navigate Here: (0:00) - Intro (0:31) - Episode beginning (1:41) - How do we know how to do this? (2:35) - Two types of podcast (3:57) - Sponsors (5:41) - Don't take away time from listeners (7:16) - Charging your guests (9:02) - Promoting YOU (11:59) - Recap (13:05) - How do we do this?! (13:56) - Episode wrap-up Add Me ↘ ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    17 min
  2. How to Manage Your Podcast Team...Copy Our Form

    23 SEPT.

    How to Manage Your Podcast Team...Copy Our Form

    🚀 Grab the Form - https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing You’ve heard it a million times before: “everyone has a podcast” And to a degree, it’s true. Digital content, short and long-form videos, podcasts – it’s all become democratized. Anybody can do it now. That doesn’t take away the effort you’ll have to put in, or in the case of this video, the organization and management you’ll need to keep your content consistent. This week, I’ll take you on a tour of our very own client portal and give you a peek into how I manage my podcast episode-by-episode. If you’re new to having a podcast or a B2B founder looking for a system to ‘tame’ the beast, you won’t want to miss this quick episode. 🔎 Navigate Here: (0:00) - Teaser (1:01) - Episode beginning (1:43) - Our client portal (3:01) - “Talent vs. time” decisions, using forms (4:33) - Distribution (5:26) - Filling out the rest of the form (6:47) - Using title and thumbnail variations (9:05) - The finished product (10:34) - Organizing your organic content (11:39) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    13 min
  3. How to Grow Your Podcast without Social Media, Ads or Big Guests

    9 SEPT.

    How to Grow Your Podcast without Social Media, Ads or Big Guests

    Dialing in your SEO is one of the strongest investments you can make in your marketing efforts. Is the same true for your podcast? Building an audience is one of the toughest obstacles you’ll face, so when you’re getting itchy with slow, steady growth – you may look to other options to get more traffic. In this week’s special episode, you get a sneak peek into our LaunchPad program and one of our guest experts, Anthony Nwaneri, as he takes the group through what podcast SEO is and how it can help your podcast get to the next level. 📌 Jump In Here: (0:00) - Teaser (1:01) - Episode beginning (2:03) - Start of presentation (4:16) - Intro to podcast SEO (7:04) - Podcast SEO has nothing to do with.. (8:42) - “Discoverablility” (10:33) - “Visibility” (13:04) - Listener engagement (17:41) - Retention (21:39) - Building high relevancy (26:05) - Q/A, getting engagement (28:03) - Q/A, canned intro vs. a trailer (31:30) - Keep it simple (39:03) - Analyzing podcast keywords (41:37) - Keyword stuffing for podcasts (47:53) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    49 min
  4. social media management is dead unless you do this instead

    26 AOÛT

    social media management is dead unless you do this instead

    🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover When you want your content to “grow up”, you may think of hiring a social media manager. But in today’s digital marketing world – ‘management’ may not be what you’re looking for – especially if you’re not sure of where you want your personal brand or marketing efforts to go. 📌 Jump In Here: (0:00) - Social media management is DEAD (1:31) - Delivering results vs. organization (3:09) - Social media management is.. Managing (5:31) - Curation and RESULTS (7:14) - Managerial waste and marketing waste (8:53) - You’re missing out on collaboration (13:56) - Social media management isn’t built to last (14:46) - Why is media management brought in? (17:32) - VAs, marketing assistants, what does it mean? (19:36) - How involved do you want to be? (23:45) - Marketing has been democratized (25:48) - “Don’t do the middle ground” (27:27) - Are you the maestro? (28:49) - Your competitors aren’t willing to do this (32:15) - A strategy vs. a tactic (34:05) - The “feel” of promoting and finding clips (39:35) - Do founders need to suffer? (41:31) - How good is your ‘done-for-you’ content? __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    50 min
5
sur 5
26 notes

À propos

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

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