44 min
How to generate high quality ideas to deliver business impact - Marta Pérez Commitconf 2018
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- Technology
If you want to see the video with slides: https://youtu.be/Ki8HFb4iaT4
In a world where competitiveness is so ferocious and access to data is so similar, it is the Quality of Ideas organisations are able to generate what represents a key trigger to deliver business impact, differentiate from competitors and succeed in the market. However, most organisations still lack an understanding of what constitutes a quality idea and what is needed to generate one. This study maps state-of-the-art research and practical case studies with multinational organisations to establish the importance of stimulating, supporting and implementing a structured idea generation process.
If you want to see the video with slides: https://youtu.be/Ki8HFb4iaT4
In a world where competitiveness is so ferocious and access to data is so similar, it is the Quality of Ideas organisations are able to generate what represents a key trigger to deliver business impact, differentiate from competitors and succeed in the market. However, most organisations still lack an understanding of what constitutes a quality idea and what is needed to generate one. This study maps state-of-the-art research and practical case studies with multinational organisations to establish the importance of stimulating, supporting and implementing a structured idea generation process.
44 min