Closing Time: quick insights from sales & marketing experts

Insightly
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Closing Time: quick insights from sales & marketing experts

Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.

  1. What is Sales Enablement? And Why You Need the Function in Your Organization -- with Databrick's Danny Wasserman

    HACE 1 DÍA

    What is Sales Enablement? And Why You Need the Function in Your Organization -- with Databrick's Danny Wasserman

    The stigma is gone when it comes to sales enablement. Once the red-headed stepchild, sales enablement has grown into a key part of a successful go-to-market program. Join Danny Wasserman of Databricks in this episode of Closing Time as he talks about all things enablement - from answering the question ‘What is sales enablement’ to the tech stack, paths to an enablement career, and metrics that your enablement team should own. We’ll also delve into when a team is ripe for an enablement leader and how leadership buy-in is key to making this function work for your organization. Watch the episode on YouTube.   Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.    Connect With:  • Danny Wasserman: LinkedIn // Databricks • Val Riley: LinkedIn  • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

    20 min
  2. How to Lead Your Sales Team Through the Chaos of Mergers and Acquisitions -- with Epassi's Pete Briggs

    21 OCT

    How to Lead Your Sales Team Through the Chaos of Mergers and Acquisitions -- with Epassi's Pete Briggs

    Mergers and acquisitions are seemingly everywhere. The latest Deal Barometer forecasts that the 2024 US corporate M&A deal volume will increase by 20%, and US private equity M&A deal volume will be up by 16%. What does that mean for sales leaders managing teams through the process? How do you keep selling business as usual when there’s nothing usual about the business? In this episode of Closing Time, meet Pete Briggs, Sales Director at Epassi, who has led teams through the rollercoaster of M&A. He shares his tips for sales leaders on navigating this complex & chaotic process. Watch the episode on YouTube.   Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.    Connect With:  • Pete Briggs: LinkedIn // Epassi • Val Riley: LinkedIn  • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

    17 min
  3. Buffalo Computer Graphics’ Journey to Successful CRM Adoption and Customization | Customer Spotlight

    14 OCT

    Buffalo Computer Graphics’ Journey to Successful CRM Adoption and Customization | Customer Spotlight

    Successful CRM adoption can make or break a company’s ability to streamline processes and improve team efficiency, but it doesn’t stop there—customizability is key to making it truly work for your unique business needs. In this special Customer Spotlight edition of Closing Time, Anastasia Dorsheimer of Buffalo Computer Graphics shares how her team tackled the challenges of implementing a new CRM, improving team adoption, and tailoring the system to their unique needs. From conducting operational analysis to building custom workflows and automation, Buffalo Computer Graphics leveraged Insightly CRM to boost efficiency and better serve their customers. Tune in for valuable insights on how to maximize your own CRM investment through effective adoption and customization strategies. Watch the episode on YouTube.   Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.   Connect With:  • Anastasia Dorsheimer: LinkedIn // Buffalo Computer Graphics • Melinda Prescher: LinkedIn  • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

    15 min
  4. How to Get Marketing Attribution Right in 2025 -- with LeadsRx's Larry Todd

    7 OCT

    How to Get Marketing Attribution Right in 2025 -- with LeadsRx's Larry Todd

    When marketers get marketing attribution right, it opens up a whole new world to them in terms of finding efficiency with spending. However, the complexities of a multi-channel marketing team often lead to marketing attribution only showing a small piece of the puzzle. In this episode of Closing Time, meet Larry Todd of LeadsRx, a marketing attribution company. Larry will talk through the power of cross-channel attribution (also called full-funnel attribution) and will give you the trends to look for in 2025. Watch the episode on YouTube.   Ready to convert every marketing touch into revenue? Get a demo of LeadsRx's multi-touch attribution software today.  Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.    Connect With:  • Larry Todd: LinkedIn //  LeadsRx • Alex Nazarevich: LinkedIn //  Unbounce's Website • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

    13 min
  5. How to Climb the Sales Career Ladder - Enterprise Edition -- with Craig Surgey

    30 SEPT

    How to Climb the Sales Career Ladder - Enterprise Edition -- with Craig Surgey

    You know you’ve arrived as a sales professional when you have repeatable business as an enterprise seller. Large deal sizes and a 7-figure W2…you’ve arrived. How can you start your career off on the right foot to end up a successful enterprise seller? Is sales leadership your end goal? In this episode of Closing Time, meet Craig Surgey, head of sales at Comtrade 360 and co-host of the Struggle Bubble podcast. He’s sharing his insights and the ways the sales career path has changed over time…and remained the same. If you’ve got enterprise dreams, this is the episode for you. Watch the episode on YouTube.   Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.    Connect With:  • Craig Surgey: LinkedIn //  Struggle Bubble podcast • Val Riley: LinkedIn  • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

    15 min
  6. Sales, Comedy, and Coping: The Role of Humor in B2B Sales -- with Tom Boston

    23 SEPT

    Sales, Comedy, and Coping: The Role of Humor in B2B Sales -- with Tom Boston

    There’s nothing funny about sales…or is EVERYTHING funny about sales? That’s the question for this week’s Closing Time guest, Tom Boston. The daily trials and tribulations of the modern seller are happening in offices and homes across the world every day. As a former Brand Awareness leader for SalesLoft, Tom created a safe, fun place for salespeople to relate to each other and find camaraderie in a profession that can often feel lonely and full of rejection. In this episode of Closing Time, Tom shares his journey from SDR to Chief Funny Guy, offering insights into humor in B2B sales and some tips and tricks on standing out with personal branding. We were lucky enough to catch him on the cusp of his next professional venture. Come have a laugh with us! Watch the episode on YouTube.   Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.    Connect With:  • Tom Boston: LinkedIn //  YouTube // Twitter // Instagram // My Sales Coach • Val Riley: LinkedIn  • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

    19 min
  7. The Key to Creating Landing Pages That Convert? See Data From the 2024 Conversion Benchmark Report

    16 SEPT

    The Key to Creating Landing Pages That Convert? See Data From the 2024 Conversion Benchmark Report

    Simple copy wins now more than ever. That’s what data from Unbounce, the global leader in landing page creation and optimization software, showed in the newly released 2024 Conversion Benchmark Report. Analyzing proprietary Unbounce data from over 57 million conversions across multiple industries, the report found a 2x conversion rate with simple copy and some eye-opening results on mobile vs. desktop. In this episode of Closing Time, Alex Nazarevich, VP of Growth Marketing at Unbounce, shares key insights from the report. This is also your chance to get acquainted with Alex, who will be hosting future episodes of Closing Time! Watch the episode on YouTube.   Want to dive deeper into the data? Get access to the 2024 Conversion Benchmark Report today.  Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.    Connect With:  • Alex Nazarevich: LinkedIn //  Unbounce's Website • Val Riley: LinkedIn  • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

    12 min
  8. From Minimal Viable Product to Market Domination: The 6 Pillars of Growth for SaaS Startups -- with Stijn Hendrikse

    9 SEPT

    From Minimal Viable Product to Market Domination: The 6 Pillars of Growth for SaaS Startups -- with Stijn Hendrikse

    Getting your startup from the minimum viable product (MVP) to unicorn status doesn’t happen by chance. In this episode of Closing Time, we meet Stijn Hendrikse, GTM sales coach and author of T2D3 - a handbook for early-stage SaaS leaders. T2D3 stands for tripling your annual revenue for two years in a row and then doubling it for three more years. Stijn talks through the six stages of successful start-up growth that cross product, sales, and marketing. This episode is packed with insights to help startups achieve sustainable growth and build lasting customer relationships. Watch the episode on YouTube.   Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.    Connect With:  • Stijn Hendrikse: LinkedIn //  T2D3 • Val Riley: LinkedIn  • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

    18 min
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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.

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