How to Get Parents of Your Youth Athletes to Become Adult Fitness Clients

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No credit card needed—this call is all about strategy, giving you clear, actionable steps to move forward with confidence. 

If you train both kids and adults, you’ve probably noticed—it’s way easier to fill up your youth programs than to get their parents into your adult training. In this episode, we tackle exactly that: how to turn those sideline parents into paying gym members.

Vince shares firsthand experience of shifting from an athlete-only business to a more balanced model, revealing how adult clients create stability in revenue. The key? Stop waiting for parents to "just sign up" and start making intentional moves to bring them in.

Top 5 Takeaways:

Ditch the Mass Emails—Go Personal.

• A simple, direct text or call works way better than another generic email blast.

Give Parents a Free Trial (and Actually Offer It).

• Every athlete signup is a chance to invite parents in—most gym owners just don’t ask.

Talk to Parents Watching on the Sidelines.

• They’re already in your gym. Strike up a convo and get them involved.

Make It a Gift.

• Hand out free trial gift cards through the kids—especially around the holidays.

Host a Parents-Only Workout.

• Give them a fun, no-pressure way to experience your gym for themselves.

The bottom line? More offers = more clients. Get out there and make it happen.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!