How to Get Your Customer to Open Up Virtually w/ John Kaplan

In-person customer conversations have dwindled over the past year. While we are getting back to face-to-face meetings, many sales conversations are happening virtually. How do you get your customers to open up in a remote conversation? How do you gain that trusted advisor status over a video call? John Kaplan shares his best tips.
Here are some additional resources”
- Purpose Process Payoff
- https://forc.mx/3B4liDx
- Finding the Business Pain Podcast
- https://forc.mx/36F2YCE
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.