How to Identify and Reach Out to Your Top-Tier Accounts

Not all prospects offer equal opportunity, so how do you identify and prioritize your accounts, and then message them in a way that gets a response?

Charlotte Johnson, top Account Executive at Salesloft, shares her methods of strategically tiering accounts and developing tier-specific messaging that gets results. 

Charlotte will reveal how she evaluates prospect potential beyond company size and name recognition and develops targeted outreach strategies based on meaningful opportunity indicators.

You'll Learn:

• How to evaluate and tier accounts based on opportunity potential
• Techniques for focused outreach, using strategic research and insights
• Specific messaging strategies that consistently drive engagement

The Speakers:

Will Aitken and Charlotte Johnson

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