How to Identify Your Target Audience

You've heard me say it often enough on this podcast: the first place to start when creating a marketing strategy is to know your audience. 

But what does that mean? How do you identify your audience? How do you market to them once you do know them?  Well, that's precisely what I asked my new friend Zoë Dove-Many of Helloë Creative on this episode of the podcast. 

Zoë is a Brand Strategist and Designer based in LA who serves women & BIPOC owned and run brands that prioritize sustainability. As with many of my new friends, I met Zoë via Instagram.  She's been helping a mutual friend plan and execute a  marketing strategy for her new wine brand: Responsible Hedonist Wines.  Zoe walked me through the strategy they created together and I was immediately impressed with how detailed the Target Audience section was of the strategy and knew I had to have her on the podcast to talk more about it.

Connect with Zoë:
Website: www.helloecreative.com
Instagram: @helloecreative

Resources Mentioned in this Episode:
Building a StoryBrand by Donald Miller

This episode is brought to you by my favorite social media planning app: Plann. Try Plann for free today!

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