Behind the Post

Oktopost
  • 5.0 (3)
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  • 两周一更
Behind the Post

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. From cracking the code of algorithms to crafting thumb-stopping content, host Alina Dallal takes you on a thrilling journey behind the scenes of what it truly takes to captivate online audiences. The conversations are as diverse as the platforms they discuss, covering everything from the psychology of engagement to the latest trends that redefine the social media game.

  1. 1天前

    Spilling the tea on Gen Z with Reece Callaway from HubSpot

    HubSpot just gets Gen Z marketing—and their social media is proof. From trending memes to pop culture moments, their team knows how to capture attention, spark engagement, and leave a lasting impression. Gen Z grew up on social media, shaped by pop culture and fueled by authenticity. They’re not just entering the workplace—they’re breaking down doors, influencing decision-making, and even leading teams. If your marketing doesn’t resonate with their values and interests, you risk getting left behind. So, we brought in one of their experts, Reece Callaway, to spill the tea on everything Gen Z and show B2B marketers how to connect with this generation. In this episode, Reece dives into HubSpot’s playbook, sharing actionable tips to help you reach and engage this audience. From crafting relatable content to navigating trends and avoiding common pitfalls, he covers it all.  Plus, he offers his predictions for where social media marketing is headed in 2025. We told you he spilled the tea. Hot Topics: Who is Gen Z, and why should B2B marketers care? How to decide which trends to embrace—and which to skip Common mistakes brands make when marketing to Gen Z (and how to avoid them)

    23 分钟

  2. 2024/12/03

    How to launch an employee advocacy pilot in 10 days

    Launching an employee advocacy program might seem like a challenging task—but what if you could kick-start a pilot in just 10 days? We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! Jennifer Gutman, Oktopost’s Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership's attention. From gaining employee buy-in to crafting an internal communications plan, training your advocates, and measuring success, Jennifer shares actionable insights and best practices every marketer needs to know. You’ll also learn how to foster excitement among employees, leverage internal champions, and build FOMO around your program—ensuring it grows into a sustainable, organization-wide initiative. Plus, Jen dives into her tried-and-true strategies for empowering employees to confidently share content, build their personal brands, and amplify your company’s voice on social media. If you're looking to prove the value of employee advocacy in your organization, this episode is your blueprint for a successful launch. Hot Topics: Why employee advocacy is essential for B2B brands How to select and onboard the right employees for your pilot program Creative ways to generate excitement and sustain engagement over time Measuring pilot success and securing leadership buy-in for a company-wide rollout

    47 分钟

  3. 2024/11/26

    Ghostwriting for your executives on social media – the what, why and how

    When executives are active on social media, it can work wonders for your brand’s credibility and visibility. But with their packed schedules and many responsibilities, it’s hard for most leaders to consistently create posts that showcase their expertise and humanize the brand.  Hint: This is where you come in! Through an executive takeover, a social media pro like you can ghostwrite thoughtful, engaging posts for your exec’s personal profiles, helping them stay visible and credible online—without adding to their workload. And the impact is real: 56% of professionals are more likely to buy from a company if its executives are active on social, and 66% say they’d recommend a business if they follow one of its leaders. In this power-packed episode of Behind the Post, Marissa Rosen joins us to break down why executive takeovers are crucial for B2B brands, and how to collaborate effectively with your execs—all in just 15 minutes. Hot Topics: The power of executive voices on LinkedIn and why they matter for your brand How to keep your executive’s expertise and authentic voice at the core of your ghostwriting How your executives’ LinkedIn profile should look like

    14 分钟

  4. 2024/11/12

    Out of Sight, Still in Sync – Managing an Advocacy Program for Remote and Global Teams

    For most employee advocacy program leaders, you likely don’t have the luxury of walking by each colleague's desk to train them on advocacy. So, how can we keep advocates engaged when part of a global or fully remote team? In this episode of Behind the Post, we sit down with Josh Silverman, the Social Media and Digital Coordinator at Pontoon Solutions, to uncover how he’s built an employee advocacy program that truly resonates across continents and time zones.  With colleagues scattered around the world, Josh had to get creative to keep everyone engaged. From on-demand training videos (now trimmed to a super-efficient 7 minutes) to anonymous surveys that gather valuable feedback, he’s developed strategies that make it easy for employees to confidently share company content—even without the benefit of face-to-face training and interaction. One standout story? One of Josh's advocates saw an incredible 600% growth in their LinkedIn network in just a year, simply by consistently sharing valuable content with their network. Tune in to hear Josh’s top tips for training advocates, building their confidence on social media, curating engaging content, and sustaining excitement for the program over time. Hot Topics: Creative ways to engage a global, remote team of advocates Tips for sustaining engagement and excitement over time Solutions for training advocates across different time zones

    25 分钟

  5. 2024/10/29

    Lights, Camera, Action! How to Create Winning B2B Video Content

    Video marketing is one of the most effective ways to connect with your audience and influence decision-making.  The proof is in the statistics: 90% of B2B buyers prefer video content as their go-to content type for learning, and 85% of B2B marketers find it a highly effective method for capturing online attention. But how do you create an engaging video that brings in optimal results? In this episode of Behind the Post, we sit down with Niki Kostova, Head of Social Media at SUSE, as she reveals her best practices for crafting videos that stop the scroll on social media. From selecting the right video topics to finding the ideal video length, Niki shares how her team discovered the perfect formula for producing videos that drive results. Her secret? Putting people at the heart of their video strategy. Rather than relying solely on polished, professional content, Niki and her team focus on authentic, personal videos featuring SUSE employees sharing their expertise. After all, people trust people—and that’s the principle driving SUSE’s video success. Hot Topics: The role of video content in SUSE’s social media strategy Why thought leaders are central to their video approach Best practices for creating standout social media videos How frequently video content appears in their content mix

    26 分钟

  6. 2024/10/15

    Personal Branding 101 – How to Stand Out and Stay Authentic on LinkedIn

    LinkedIn is no longer just a professional network—it’s a platform where employees can build powerful personal brands that benefit both their careers and the companies they represent. In this episode of Behind the Post, Aliza Hornstein, Head of Social Media at WalkMe, explains why personal branding is a must-have for employees at all levels, from entry-level to the C-suite, and how advocacy leaders can support them in this process. With an employee advocacy program at hand, which they coined ShareMe, Aliza uses gamification tactics and workshops to help employees turn company content into personalized, impactful posts. These workshops have been a key driver of success, teaching advocates how to create authentic, genuine content that resonates with their audience. For those looking to build their personal brand independently, Aliza offers actionable tips throughout the episode, covering everything from finding your unique voice to using AI for inspiration.  Hot Topics: Striking the perfect balance between personal and company content Tips for staying authentic when building your personal brand Training and engaging advocates through quarterly workshops Examples of personal branding posts Aliza has shared on LinkedIn

    30 分钟

  7. 2024/09/30

    How to Build a Successful Advocacy Program in the Financial Services Industry

    In the financial services industry, building trust and establishing a credible brand image are essential for success.  One of the most effective ways to achieve this is through employee advocacy. While compliance and industry regulations present challenges, they do not make employee advocacy impossible. Financial institutions can still thrive by adopting the right approach. In this episode, Lesia goes Behind the Post to give an inside look at how she developed a compliant and successful employee advocacy program for her financial services company. She shares proven tactics for encouraging employee participation while ensuring strict adherence to industry regulations. This includes the use of internal weekly newsletters to keep advocates informed about the latest content, her structured content approval process, and an internal academy where advocates must pass a compliance test before onboarding. From establishing clear guidelines to navigating varying regulations across global teams, Lesia reveals everything you need to know to replicate her success in your own organization. Hot Topics: The internal academy course she designed to ensure advocates understand compliance regulations Strategies for navigating different legal requirements across global teams Her content approval process for maintaining compliance How she encourages advocates to humanize their online presence

    30 分钟

  8. 2024/09/17

    How to Shine on Social with B2B Influencer Marketing

    Influencer marketing has taken the B2B world by storm, and it’s easy to see why. As buyers increasingly trust recommendations from industry experts and peers over brand pages, influencer marketing has become a key strategy for B2B brands to build trust and boost brand awareness.  In this episode, Vahbiz Cooper, Digital Marketing Specialist at Demandbase, walks us through why brands are turning to influencers, how to choose the right people to represent your brand, and why content quality matters more than follower count. She also shares practical tips for running smooth campaigns, avoiding common pitfalls, and keeping things engaging and fun for both influencers and audiences. She dives into her favorite influencer campaign, which featured a creative unicorn piñata initiative that caught everyone’s attention, as well as the most challenging campaign she’s worked on—and the lessons she learned from it. Plus, she gives us a sneak peek at an exciting campaign she’s currently working on! Whether you’re new to influencer marketing or looking to refine your strategy, this episode offers actionable insights on creating successful, engaging campaigns. Hot Topics: Why B2B brands are turning to influencer marketing to build trust How to select the right influencers for your campaign The behind-the-scenes process of managing complex influencer campaigns Real-life examples of successful campaigns and lessons learned

    25 分钟
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关于

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. From cracking the code of algorithms to crafting thumb-stopping content, host Alina Dallal takes you on a thrilling journey behind the scenes of what it truly takes to captivate online audiences. The conversations are as diverse as the platforms they discuss, covering everything from the psychology of engagement to the latest trends that redefine the social media game.

信息

  • 创作者
    Oktopost
  • 活跃年份
    2022年 - 2025年
  • 单集
    66
  • 分级
    儿童适宜
  • 版权
    © Oktopost
  • 节目网站
    Behind the Post

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