That Amazon Ads Podcast

Stephen Noch and Andrew Bailiff
That Amazon Ads Podcast

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

  1. 10월 29일

    Should You Target "Gift" Keywords on Amazon PPC

    #thatamazonadspodcast #amazonppc #amazonads Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon. Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit CHAPTERS: ========== 00:00 – Introduction 01:02 – The answer 02:30 – Andrew on ‘Gift-related’ keywords on campaigns or Search Term Reports 04:48 – Stephen's experience 07:18 – Case studies 10:54 – Generic keywords dominance 14:16 – Isolating the campaign 15:57 – To gift or not to gift 16:20 – Final thoughts ========== Should You Target Gift Keywords on Amazon PPC? | Holiday Keyword Strategy In this week’s episode, Andrew and Stephen debate whether targeting the keyword "gift" is a good idea in Amazon PPC, especially around holidays and big events. They discuss the pros and cons of using these keywords to improve sales performance and share insights into optimizing your campaigns for seasonal boosts. Whether you’re looking to enhance visibility for special occasions or just curious about keyword strategies that work during high-traffic periods, this video will help you make an informed decision about gift keywords. 👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC insights from Andrew and Stephen! ========== 🔗Connect with Stephen & Andrew: Stephen Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn SpotifyYouTube 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

    18분
  2. 10월 1일

    How To Grow an Amazon Brand to $1Million in 1 Year (Part 6: The Best Sponsored Brands Strategy for Amazon PPC

    #thatamazonadspodcast #amazonppc #amazonads Episode 70 - The Best Sponsored Brands Strategy for Amazon PPC Discover how to achieve $1 million in sales in just one year with our expert guide to Amazon Sponsored Brands. Join Stephen, Andrew, and Stefan Dulca from Trivium Group as they share their insights on best practices and strategies for maximizing your Sponsored Brands campaigns. #amazonadvertising #sponsoredbrands #amazonppctutorial #adlabs #thatamazonadspodcast #thatamazonadsmasterclass #amazonppcstrategy  ---------- ⁠Get your FREE Amazon PPC bid optimizer⁠ ⁠Join your FREE Discord community of Amazon PPC managers⁠   ⁠Sign up for That Amazon Ads Masterclass⁠ ⁠Get your FREE Amazon PPC Audit⁠ ----------   CHAPTERS: ========== ==========   📨Connect with Ştefan Dulcă:  Ştefan Dulcă on LinkedIn 🔗Connect with Stephen & Andrew:   ⁠Stephen Noch on LinkedIn⁠ ⁠Andrew Bailiff on LinkedIn⁠   🎙️Follow That Amazon Ads Podcast:  ⁠LinkedIn⁠ ⁠Spotify⁠ ⁠YouTube⁠   👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place

    37분
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There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

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