B2B Marketers on a Mission

EINBLICK
  • 5.0(24개의 평가)
  • 마케팅
  • 매주 업데이트

On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

  1. 5일 전

    How to Strengthen Your B2B Differentiation with Competitive Intelligence

    Layton Cox (Senior Director of Competitive Intelligence & Strategy Consulting, Sedulo Group), who shared his experience and provided valuable insights on how to strengthen your B2B differentiation with competitive intelligence. Layton emphasized the importance of primary research over the reliance on secondary data, and elaborated on the value of internal data and direct competitor insights.

    50분

  2. 8월 27일

    How B2B Businesses Leverage Social Media For Exponential Growth

    Maggie Carey (CEO, Master It Media LLC), who shared proven strategies on how B2B businesses leverage social media for exponential growth. Maggie explained why a human-centric approach focusing on addressing client pain points and storytelling is crucial. She also elaborated on the winning Three C’s Framework: consistency, clarity, and capacity.

    47분

  3. 8월 20일

    How Marketing Teams Can Drive Growth With Fewer Resources

    Michael Clark (Chief Marketing Officer, Infrascale), who shared proven strategies on how marketing teams can drive growth with fewer resources. Michael highlighted the importance of marketing agility, leveraging real-time data, and integrating customer feedback into marketing decisions. He also stressed why aligning marketing teams with sales and other internal stakeholders using metrics like pipeline and revenue is critical to success.

    41분

  4. 8월 13일

    How to Transform B2B Marketing into a Profit Center

    Jason Kramer (Founder & CEO, Cultivize), who shared his experience and expertise on how to transform B2B marketing into a profit center. Jason highlighted the importance of linking marketing initiatives to sales results and collecting vital data such as referral sources. He also elaborated on how to use CRM platforms to track leads and stressed the need for stronger marketing and sales alignment.

    44분

  5. 8월 6일

    How to Leverage Actionable Metrics to Drive Predictable Growth

    Kenny Ridgell (Founder, Ridge Media LLC) shared tried and tested strategies on how to leverage actionable metrics to drive predictable growth. Kenny emphasized the importance of understanding a company’s sales cycle, prioritizing high-impact metrics, and simplifying data analysis. He also elaborated on how integrating CRM systems can improve marketing attribution and enable full-funnel visibility.

    39분

  6. 7월 30일

    How to Gear Teams Up for Phenomenal Business Success

    Jeff Hoffman (Founder & Chief Revenue Officer, Jeff Hoffman, CRO), who shared best practices and strategies on how to gear teams up for phenomenal business success. Jeff highlighted the disconnect that arises when marketing teams hand off unqualified leads to sales. He also emphasized the need for creating a collaborative sales and marketing framework, including sales involvement in lead generation and developing marketing strategies.

    36분

  7. 6월 25일

    How B2B Marketers Can Build Trust For Better Results

    Tye DeGrange (CEO, Round Barn Labs), who shared tried and tested strategies on how B2B marketers can build trust for better results. Tye emphasized the importance of partnering with trusted industry voices such as influencers and affiliates to help build trust, demonstrate expertise, and drive measurable results. He also elaborated on how technology, social media, content authenticity, and customer persona alignment impact trust-building initiatives.

    44분

  8. 6월 18일

    How to Improve B2B SaaS Messaging for Higher Conversions

    Chris Silvestri (Founder & Conversion Copywriter, Conversion Alchemy), who shared some proven strategies on how B2B SaaS marketers can achieve strong message-market fit.Chris explained why effective conversion copywriting is more than just clever words - it’s about capturing insights from customer research, team alignment, and understanding buyer psychology.

    45분
모두 보기(186개)

5
최고 5점
24개의 평가

소개

On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

정보

  • 제작진
    EINBLICK
  • 방송 연도
    2020년 - 2025년
  • 에피소드
    186
  • 등급
    전체 연령 사용가
  • 저작권
    ©2020-2025 EINBLICK Consulting Inc.
  • 웹사이트 보기
    B2B Marketers on a Mission