1000 Experiments Club

AB Tasty
  • 5,0 (4)
  • AFFAIRES

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by John Hughes, Head of Marketing at AB Tasty. Join John as he sits down with experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

  1. Luxury’s Secret Weapon | Anaïs Levy

    8 SEPT.

    Luxury’s Secret Weapon | Anaïs Levy

    Discover how luxury brands balance brand image with experimentation. Kering's Anaïs Levy shares surprising test results and omnichannel CRO strategies.

    37 min
  2. Failing Forward for Experimentation Success | Shiva Manjunath

    10/09/2024

    Failing Forward for Experimentation Success | Shiva Manjunath

    Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunking best practices, embracing failure, and fostering a culture of learning can elevate experimentation to new heights.

    46 min
  3. The Past, Present, and Future of Experimentation | Bhavik Patel

    15/07/2024

    The Past, Present, and Future of Experimentation | Bhavik Patel

    What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.

    43 min
  4. Tapping into Emotional Marketing | Talia Wolf

    20/05/2024

    Tapping into Emotional Marketing | Talia Wolf

    Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process and lift conversions.

    40 min
  5. Trial and Error of Building a Culture of Experimentation | Rand Fishkin

    26/03/2024

    Trial and Error of Building a Culture of Experimentation | Rand Fishkin

    Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail.

    1 h 1 min
  6. Taking an Outcome-Driven Approach | Ruben de Boer

    06/11/2023

    Taking an Outcome-Driven Approach | Ruben de Boer

    AB Tasty’s VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the various ways AI can impact the optimization of the experimentation process. Ruben also shares ways to involve cross-functional teams to implement a successful culture of experimentation within the organization and why it’s important to steer these teams towards an outcome- rather than an output-driven mindset.

    48 min
  7. Personalization Approach Remastered | David Mannheim

    05/09/2023

    Personalization Approach Remastered | David Mannheim

    Redefining Personalization: From tactical add-on to strategic value add. Navigate beyond immediate gratification and make personalization truly personal.

    50 min
  8. Put Data in the Driver’s Seat | Marianne Stjernvall

    11/07/2023

    Put Data in the Driver’s Seat | Marianne Stjernvall

    AB Tasty’s VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Marianne also shared her own take on the much-debated build vs buy topic and some wise advice from her years of experience with CRO and experimentation.

    57 min
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À propos

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by John Hughes, Head of Marketing at AB Tasty. Join John as he sits down with experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

Informations

  • Création
    AB Tasty
  • Années d’activité
    2021 - 2025
  • Épisodes
    17
  • Classification
    Contenu explicite
  • Copyright
    © AB Tasty
  • Site web de l’émission
    1000 Experiments Club