yaylive, the loyalty podcast for DTC brands

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yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

  1. Beyond glamour: mastering the unsexy side of ecommerce is the key to brand growth, with Jordan from We Make Websites

    10/10/2023

    Beyond glamour: mastering the unsexy side of ecommerce is the key to brand growth, with Jordan from We Make Websites

    Episode 11 of season 2 welcomes Jordan Philip who is part of the sales team at We Make Websites, a globally recognised Shopify Plus Agency that builds amazing shopping experiences. In parallel, Jordan combined his passion for golf and entrepreneurship to fund his DTC brand Fuze Golfwear. In this episode, Jordan guides us through the unsexy side of e-commerce and the challenges and opportunities that modern brands face: ✔️ Automation is not the solution to your operational problems. First, you need to learn how to optimise and streamline operations for maximum efficiency and growth ✔️ Collect and analyse returns and inventory data to optimise processes and boost performance ✔️ Loyalty programs require a big investment of time and resources. If you plan on building one, the Shopify App Store might have the solution you’re looking for ------------ Check out ⁠⁠yayloh, return management software⁠⁠ Follow yayloh on ⁠⁠LinkedIn⁠⁠ Check out We Make Websites and Fuze Wear Follow We Make Websites on Linkedin Follow Jordan Philip on Linkedin

    41 min
  2. The superpower of subculture brands to take the world by storm, with Moon-Suck from Panagora

    21/06/2023

    The superpower of subculture brands to take the world by storm, with Moon-Suck from Panagora

    Episode 10 of season 2 welcomes one of Sweden’s most recognised names in the e-commerce space, Moon-Suck Song. He is the visionary founder of Panagora, a trailblazing e-commerce agency he co-founded over 20 years ago. He is a seasoned force in the DTC space in Europe and Asia, and his passion drives him to empower brands and guide them towards unparalleled success. Tune in to learn: ✔️ How carving a unique niche can help you grow globally: what is a subculture brand and how to create one ✔️ Cross-border e-commerce: effective operational management, inventory, returns, and logistics are vital to support a sustainable global success ✔️ Unlock the power of the Korean market, a trendsetter and door to the APAC region. ------------------------------------------ Check out ⁠⁠yayloh, return management software⁠⁠ Follow yayloh on ⁠⁠LinkedIn⁠⁠ Check out Panagora Follow Panagora on Linkedin Follow Moon-Suck on Linkedin

    38 min
  3. How to hit €1M revenue in your first year with a team of two, with Kousha and Ben, founders of Ninepine

    15/06/2023

    How to hit €1M revenue in your first year with a team of two, with Kousha and Ben, founders of Ninepine

    Episode 9 of yaylive welcomes Kousha and Ben, the founders of Ninepine an athleisure and activewear founded in 2019 with Swedish and Australian roots. The label specialises in functional, technical activewear with a minimalistic and contemporary look, where aesthetics meet technical sensibilities. In under three years, Ben and Kousha have managed to grow Ninepine to a multi-million € revenue brand that sells worldwide. Want to know the most incredible fact? They run it all by themselves. In this episode, the founders reveal their secrets to exponential growth with just a team of two and how they've managed to scale their brand internationally without losing control. Tune in to: ✔️ Learn how they used automation to significantly improve their efficiency, lower expenses, and expand their brand worldwide. ✔️ Explore the strategies they used to achieve rapid business growth whilst staying in control and avoiding financial risks ✔️ Discover how they use data to improve their operations and achieve the best results ------------ Check out ⁠⁠yayloh, return management software⁠⁠ Follow yayloh on ⁠⁠LinkedIn⁠⁠ Check out Ninepine Follow Ninepine on Instagram Follow Ben on Linkedin Follow Kousha on ⁠Linkedin

    39 min
  4. From Green to Gold: How sustainability can boost loyalty & drive profitability with Mikko Rekola, Chief Evangelist at Woolman

    30/05/2023

    From Green to Gold: How sustainability can boost loyalty & drive profitability with Mikko Rekola, Chief Evangelist at Woolman

    Episode 8 of yaylive welcomes Mikko Rekola, Chief Evangelist at Woolman, a leading e-commerce agency that helps brands build and optimize their online store. With over a decade of experience in digital marketing and business development, Mikko has made a name for himself in the e-commerce industry. He has captivated audiences at renowned events like Shoptalk and the prestigious DTCx Talks, where he shares his knowledge to empower direct-to-consumer brands in optimizing their online stores. This episode explores how brands can make a positive impact at every stage of their product's life cycle. From production to consumption and all the way through the post-purchase journey. 🎧 Tune in to learn: ✅ Sustainability and profitability go hand in hand — how to create a plan that prioritises both equally ✅ Building customer loyalty through well-designed programs and exclusive perks ✅ The potential of returns: turning challenges into tremendous possibilities --------- Check out ⁠⁠yayloh, return management software⁠⁠ Follow yayloh on ⁠⁠LinkedIn⁠⁠ Check out Woolman Follow Woolman on Linkedin Follow Mikko on LinkedIn

    37 min
  5. Creating a winning content strategy for your DTC brand with Antoine Goret, CMO at Crisp Chat

    16/05/2023

    Creating a winning content strategy for your DTC brand with Antoine Goret, CMO at Crisp Chat

    Episode 6 of Season 2 welcomes Antoine Goret. With ten years of experience in marketing and e-commerce, Antoine joined Crisp, a multichannel customer support software whose primary industry is e-commerce. In this episode, we will dive deep into one of the most underrated marketing practices in ecommerce: content marketing. Antoine will take us on the content marketing journey from drafting the customer lifecycle to content creation and distribution. Furthermore, we discuss the website as a communication channel alongside other channels and briefly discuss sustainability and fast fashion. These two topics are related, and Antoine is quite interested in them, even so that he started a newsletter around the topic a while back. --------------------- Check out ⁠⁠yayloh, return management software⁠⁠ Follow yayloh on ⁠⁠LinkedIn⁠⁠ Check out ⁠⁠Crisp Chat Follow Crisp Chat on LinkedIn Find Antoine on LinkedIn

    22 min
  6. Cracking the sustainability paradox: when producing less means growing more with Johan Munck, CEO of Polarn O. Pyret

    03/05/2023

    Cracking the sustainability paradox: when producing less means growing more with Johan Munck, CEO of Polarn O. Pyret

    Episode 6 of Season 2 welcoms Johan Munk, CEO of Polarn O. Pyret. He has over 25 years of experience in e-commerce and a very diverse profile. He has worked in management, sales, marketing and global expansion departments in international retail and wholesale companies like Esprit, H&M and New Look. He's the current CEO of Polarn O. Pryet, a Swedish brand for baby and childrenswear that started in 1976 with the goal of making clothes that let kids be kids. Popularly known as PoP, the brand has been named Sweden's greenest clothing brand every year since 2011 and is deeply committed to the sustainability and durability of its products. From its focus on using eco-friendly materials to its second-hand store, Johan and his team at Polarn O. Pyret are dedicated to positively impacting the environment. In this episode, we will deep dive into sustainability and everything it entails; from product production, communication, customer experience and brand growth. There's no better way to learn about this subject than from Sweden's Greenest brand in the clothing category for 12 consecutive years. -------- Check out ⁠⁠yayloh, return management software⁠⁠ Follow yayloh on ⁠⁠LinkedIn⁠⁠ Check out ⁠⁠Polarn O. Pyret Follow Polarn O. Pyret on Instagram Find Johan on ⁠⁠LinkedIn⁠

    24 min
  7. Human touch or chatbot automation, an e-commerce dilemma, with Henrik Fabrin, CEO of Certainly

    18/04/2023

    Human touch or chatbot automation, an e-commerce dilemma, with Henrik Fabrin, CEO of Certainly

    Episode 5 of Season 2 welcomes Henrik Fabrin, CEO and Co-Founder of Certainly, a conversational AI for digital commerce that helps brands sell better by helping their customers through the customer journey. Henrik is an AI specialist and a popular keynote speaker on a national and worldwide scale, where he provides his expertise and thoughts on the most recent developments and best practices in ecom and AI. Further than speaking at conferences, his expertise and knowledge are helpful in politics; Henrik is an adviser to the Danish government on AI and digitisation. In this episode, we will dive deep into the world of chatbots and the impact they can have on a business. To tie it back to the main topic of this podcast, loyalty, we will discuss the impact of conversational AI on brand experience and customer loyalty. -------- Check out ⁠yayloh, return management software⁠ Follow yayloh on ⁠LinkedIn⁠ Check out ⁠Certainly Follow Certainly on ⁠Linkedin⁠ Find Henrik on ⁠LinkedIn

    28 min

  8. 21/03/2023

    How to champion commerce everywhere, with Susanne Holmsäter, Nordics Country Lead at Shopify

    Episode 3 of Season 2 welcomes Susanne Holmsäter, Nordics Country Lead at Shopify, the leading e-commerce platform for online stores and retail point-of-sale systems. Susanne has many years of experience in marketing, PR and e-commerce, working with top Swedish e-commerce SaaS companies such as Tic Tail before their acquisition in 2018 by Shopify. With Susanne, we explore the e-commerce space in Sweden and the Nordics and look into how local brands can aim for global domination with Shopify. We will also take a deep dive into the role of customer loyalty in this new era of e-commerce and how betting on loyalty can benefit brands in the long run. Last but not least, we also discuss the importance of merging physical and online retail to scale a brand. -------- Check out yayloh, return management software Follow yayloh on LinkedIn Check out Shopify Follow Shopify on Instagram and Linkedin Find Susanne on LinkedIn

    20 min
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yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

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