How to Leverage Video to Engage Gen Z with Career Services (feat. Willie Wittezehler)

Willie Wittezehler, Creative Director at Roadtrip Nation, shares best practices for how career centers can use video to engage Gen Z with their services.

Willie has produced and directed Roadtrip Nation’s award-winning documentaries for over 16 years and been behind the lens for over 200 interviews. Roadtrip Nation is a nonprofit organization that provides resources and tools to help people explore careers and build lives around their passions. Roadtrip Nation has conducted over 3,500 video interviews with leaders from around the world who have turned their interests into their careers.

In the episode, Willie covers:

• Why Gen Z prefers video for content consumption
• Trends around video content, length, and formats
• Tips for creating authentic content that will appeal to Gen Z
• On-camera interviewing best practices
• Why video should be a key part of every career center’s content strategy
• Why video as a format is uniquely well-suited to provide students with real insight into career pathways
• Strategies for how to leverage and promote video content to support Gen Z students 
• And more

Resources from the episode:

• Roadtrip Nation website
• Roadtrip Nation documentaries
• A Balanced Equation documentary

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