How to Make Your Work Accessible with Michael Johnson - #229

Authors, who would like to tap into another 20% of the reading population? You can do that by making your works accessible to the community of potential readers with print disabilities.

Matty Dalrymple talks with Michael Johnson about HOW TO MAKE YOUR WORK ACCESSIBLE, including the requirements of digital accessibility, such as making images and graphs and charts accessible; tools and services for accommodating accessibility; IP financial and rights considerations; SEO benefits; and the impact of AI. Michael talks about both the social obligations of making work accessible as well as the financial benefits of doing so—there’s a substantial audience out there eager for more accessible content.

Interview video at https://youtu.be/lQHoHCLusoE

Show notes (including transcript) at https://www.theindyauthor.com/229---how-to-make-your-work-accessible.html

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Michael Johnson is a seasoned executive with almost 40 years of experience in the technology, publishing, and distribution markets. He is the Vice President of Content at Benetech, working with publishers, conversion houses, technology platforms, and booksellers to help them understand and implement processes that allow for accessible content to get from authors all the way through to the end reader.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.