Recorded Content - Helping B2B marketers use a podcast for content marketing

In this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on the challenges he faced, emphasizing that while podcasting is rewarding, it demands dedication and hard work.

Ben underscores the importance of a well-defined process in managing multiple podcasts. He shares insights into the timeline of production, from recording to editing, and the significance of setting clear deadlines. This structure, he believes, is crucial for efficiency and consistency in content delivery.

Lastly, Ben introduces listeners to essential tools that have been pivotal in his podcasting journey. He highlights Descript for its powerful editing capabilities and Frame.io for streamlined feedback collection. These tools, combined with a robust process, enable podcasters to produce quality content and manage their shows effectively.

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