#217: Greg McKeown is a New York Times best selling author. His Book Essentialism: The Disciplined Pursuit of Less is one of our must read and must recommend books. Greg has a public speaker and has worked with millions around the globe to teach the art of essentialism. Some of his clients include Apple, Airbnb, Google, Facebook, Pixar, and Adobe to name a few. On this episode we dive into the art of essentialism and discuss practical tips to figure our what is the most essential in our own lives.