Kindra Hall, President and Chief Storytelling Officer at Steller Collective, joins the Social Pros Podcast to discuss how brands can increase consumer storytelling and solicit better stories from their customers.
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Full Episode Details
As a species, we’ve told stories since the first caveman (or cavewoman) painted mammoths inside cave walls. We’ve definitely got better at it since then, but the foundation of storytelling and how stories have the unique ability to drive emotion from deep within us has remained the same.
There’s no denying that although the essence of storytelling hasn’t changed much, the way we tell stories certainly has. Even traditionally published books have had to make room for the digital screen age of storytelling and what is a social media post other than a short-form story?
As Kindra Hall, President and Chief Storytelling Officer at Steller Collective says, every Instagram post is a stage for you to connect with your desired audience. So, you’ve got to make every word count and get people in your ecosystem to want to tell their stories with you. If you can find a way to solicit better stories from your customers, you’re well on your way to success.
In This Episode:
05:08 – How Kindra got involved in storytelling as a thought leadership platform 09:24 – Which of the four types of stories are best suited for social media 10:47 – Why so many brands are using stories the wrong way on social 15:06 – How visual content and multimedia can impact your stories 19:31 – How to increase consumer storytelling and solicit better stories from your customers 27:36 – How do you know when a story is working
Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Discover why emma is Jay’s go-to email marketing platform Reserve your seat at the Social Fresh Conference in Winter Park, FL Read Kindra Hall’s new book, Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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