How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307)

In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.com

Topics discussed in this episode:

• The most common mistake that affects return on ad spend
• The crucial metrics in evaluating ad performance
• What pixels are and why they are important 
• Why properly setting up tracking is crucial
• How to get started with tracking as a beginner
• Why first-party pixel tracking is important for the future as third-party cookies go away
  
  

Links & Resources

Website: https://www.trackifyapp.com/
Shopify App Store: https://apps.shopify.com/trackify-1
LinkedIn: https://www.linkedin.com/in/simon-kr%C3%BCger-733155125/
YouTube: https://www.youtube.com/channel/UCdjrDMbDXUnfhwaJTQmpSEQ


Get access to more free resources by visiting the podcast episode page at
t.ly/CqEhf

Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!