39 min
How To Migrate A Marketing Database Of 8 Million People With InVision's Jamie Sloan Operations with Sean Lane
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- Business
The best teachers and leaders share their hard-earned lessons so that those who come after them don’t make the same mistakes or experience the same pain that they did. The rest of us just need to listen and pick the right people to learn from, and this episode is one such opportunity.
Our teacher on this episode is Jamie Sloan, the Senior Director of Marketing Operations and Digital Marketing at InVision, the digital product design platform. In our conversation, we go deep in the trenches alongside Jamie and her team to explore one of the most critical, foundational changes a Marketing Ops team can make: migrating to a different marketing automation platform.
We learn what it takes to move a database of 8 million people, the true slog and attention to detail required for these migrations, and how Marie Kondo’s philosophy of only keeping the things that spark joy in your life can possibly apply to campaign clean-up.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @HYPERGROWTH_pod
The best teachers and leaders share their hard-earned lessons so that those who come after them don’t make the same mistakes or experience the same pain that they did. The rest of us just need to listen and pick the right people to learn from, and this episode is one such opportunity.
Our teacher on this episode is Jamie Sloan, the Senior Director of Marketing Operations and Digital Marketing at InVision, the digital product design platform. In our conversation, we go deep in the trenches alongside Jamie and her team to explore one of the most critical, foundational changes a Marketing Ops team can make: migrating to a different marketing automation platform.
We learn what it takes to move a database of 8 million people, the true slog and attention to detail required for these migrations, and how Marie Kondo’s philosophy of only keeping the things that spark joy in your life can possibly apply to campaign clean-up.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @HYPERGROWTH_pod
39 min