71 episodes

The world of operations isn’t always glamorous, but it’s the work that can make or break a company. Join Sean Lane, Senior Director of Field Operations at Drift, every other Friday as he goes under the hood of how hypergrowth companies operate. Leave each episode with the operational tactics you need to scale growth and drive results at your company.

Operations with Sean Lane Drift

    • Business
    • 4.9 • 67 Ratings

The world of operations isn’t always glamorous, but it’s the work that can make or break a company. Join Sean Lane, Senior Director of Field Operations at Drift, every other Friday as he goes under the hood of how hypergrowth companies operate. Leave each episode with the operational tactics you need to scale growth and drive results at your company.

    #throwback Imperfection is Commitment’s Secret Weapon with Karen Borchert

    #throwback Imperfection is Commitment’s Secret Weapon with Karen Borchert

    It’s that time of year when everyone is taking stock of what they accomplished (and didn't accomplish) last year, so we decided to bring back one of our earlier episodes all about setting goals.

    Luckily, self-proclaimed goals nerd Karen Borchert, formerly COO at Flywheel and current COO of ROKA, is here to help.

    In our conversation, we go deep on the goal-setting framework she used at Flywheel, the special quadrant she built to help you plot all of your goals, and if you stick around until the end, you’ll get to hear about how Karen was inspired by Hamilton creator Lin-Manuel Miranda (seriously).

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

    • 43 min
    LIVE from Modern Sales Pros: Why Operations is the Key to Sales & Marketing Alignment

    LIVE from Modern Sales Pros: Why Operations is the Key to Sales & Marketing Alignment

    On this episode, we're taking you inside a recent LIVE panel hosted by Drift and Modern Sales Pros on a topic everyone in Operations has likely wrangled with at one point or another: alignment. And not just any type of alignment: Sales and Marketing alignment.

    And to tackle such a meaty topic, we were lucky to be joined by two people who have been in different, important roles in creating that alignment: Kate Adams, the Senior Vice President of Marketing at Validity and Jaclyn Balben, the VP of Operations at Bamboo Health. 

    In our conversation, we talked about the bipartisan role Ops can play in this alignment, how Sales and Marketing can show they are truly looking to be partners with each other, and what Kate has found to be true in the best Operators she’s ever worked with.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

    • 48 min
    Inside a Consultant's Operations Framework with CS2's Crissy Vetere-Saunders

    Inside a Consultant's Operations Framework with CS2's Crissy Vetere-Saunders

    It's fascinating to consider the different Operations approaches of consultant vs. in-house practitioners. Consultants have so many more data points and companies they’re exposed to than we do in-house, so their ability to find patterns and create frameworks is accelerated at an unfairly high rate.

    On this episode, we talk to Crissy Vetere-Saunders about these patterns and the framework she's created at her business. Crissy is the Co-founder and CEO of CS2, a marketing ops and revops agency for high growth tech companies. After working in-house in Marketing Ops herself at companies like Marketo, Jive Software, and Agari, Crissy co-founded CS2 in 2015 and hasn’t looked back.

    In our conversation, we talk about what used to frustrate her about the consultants she worked with, we dissect something she calls the PRODUCT Marketing Ops framework, and why Chrissy thinks you should call your Ops work features instead of projects.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Crissy on Twitter @Seany_Biz, @crvetere, and @DriftPodcasts.

    • 45 min
    How Solutions Consultants Build Trust Both In and Outside of Their Companies with Drift's Joshua Perk

    How Solutions Consultants Build Trust Both In and Outside of Their Companies with Drift's Joshua Perk

    If you've worked in a start-up company, you know the feeling of when things really start to scale. Sales reps that used to do everything from prospecting to negotiation to support can no longer give the customer or prospect all the information they need. That's where solutions consultants come in.

    Joshua Perk, Senior Director of Solutions Consulting at Drift, came to the company just as it entered this phase. He led the build-out of the solutions consulting team as Drift shifted its messaging and selling motion. In this episode, he tells us what it took to build trust with internal stakeholders, how to measure the effectiveness of a growing SC team, and what he means when he says he hires on a spectrum from "Big S" to "Big E" for his team.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Josh on Twitter @Seany_Biz, @Joshua_Perk, and @DriftPodcasts.

    • 32 min
    The Top Books Recommended by Operations Pros

    The Top Books Recommended by Operations Pros

    In the more than 60 episodes of this show, we’ve learned a lot from our guests. But if you’re a regular listener to the show, you know we also ask our expert operators where they learn.

    At the end of each episode, we ask each guest for the best book they’ve read in the last six months. And over the history of this show, we’ve compiled quite the list. So today, we're going to highlight some of those books and the themes raised by our guests (spoiler alert: they aren't just business books).

    If you want the full list, we’ve compiled them all for you here on Drift’s Blog.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts.

    • 6 min
    Building MongoDB's Complex Go-to-Market Motion with Meghan Gill

    Building MongoDB's Complex Go-to-Market Motion with Meghan Gill

    Hypergrowth organizations are constantly evolving: product offerings change, go-to-market strategies shift, personnel turns over.

    In Operations, we often have to help our companies through those seismic shifts. On this episode, we're talking to someone who has seen 12 years of those shifts at her company and now oversees one of the more complex go-to-market motions we’ve ever talked about on this show.

    Our guest, Meghan Gill, is the VP Sales Operations and Sales Development at MongoDB, the database platform company that went public in 2017.

    In our conversation, we talk about the evolution of the go-to-market motion Meghan has overseen at MongoDB, particularly their transition to to pay-as-you-go pricing, how to forecast a consumption based business, and what it means to have "smokey" accounts in MongoDB’s territory planning process.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Meghan on Twitter @Seany_Biz, @meghanpgill, and @DriftPodcasts.

    • 34 min

Customer Reviews

4.9 out of 5
67 Ratings

67 Ratings

Kurt Fisette ,

Actionable and insightful

One of the better business podcasts. Sean talks about specifics with people who have actually done the work and achieved real results. Super insightful.

SGreerCYBR ,

Great podcast

Really interesting topics and guests

Celeste R Ramirez ,

Both fun and educational

Sean does an awesome job of making this show easy to understand for both the rookies and the pros in marketing. After each episode you can walk away with actionable tips and strategies for growth.

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