The Modern Hairstylist ™ Podcast

Hunter Donia
  • 4,9 (135)
  • ENTREPRENARIAT
  • CHAQUE SEMAINE

Teaching you how to grow your beauty business as a hairstylist or salon owner without the overwhelm by implementing modern strategies so you can reclaim time, freedom and energy from working behind the chair.

  1. -4 J

    New Instagram Features Hairstylists Should and Should NOT Be Using

    In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down the newest Instagram features and call out which ones hairstylists should actually care about. Instead of chasing every shiny update, they walk through a smash or pass style rundown so you know which tools can genuinely help you get booked and which ones you can ignore without guilt.  Whether you feel like Instagram changes every time you open the app or you just want a simple plan for using new features with intention, this episode shows you how to plug the right tools into the marketing you are already doing. You will learn how to use reposts, broadcast channels, close friends, notes, trial reels and more to nurture clients, fill gaps, and keep your page working for you instead of overwhelming you.  Key Takeaways: 📣 Reposts that actually grow your reach Learn how reposts function as a feed version of story shares and why creating highly shareable content matters more than begging people to repost you. 📢 Broadcast channels and close friends for clients and leads Turn broadcast channels into a client only space where you can quietly fill last minute openings and share updates, and use close friends to stay top of mind with warm leads who are not quite clients yet. 💬 Notes that spark curiosity and engagement Use short, hook style notes at the top of the inbox to tease new posts, open spots, or fun updates so followers click through to your profile without you posting more content. 🎞 Trial reels for testing what works Use trial reels to experiment with hooks, topics, and potential ad content in front of non followers so you can see what lands with a cold audience before you spend money. 🧩 Grid customization for client journey Hear how grid tools and pinned posts can make your profile easier to understand at a glance and help visitors move from first impression to confident decision to book. 🧠 What to ignore without hurting your growth Get honest takes on features like the friends tab in reels and longer notes so you can stop stressing about every rumor and focus on what actually moves the needle for a beauty business. Why You Should Listen: If Instagram updates make you feel like you are always behind, this episode will calm the noise and give you a clear priority list. You will leave knowing which new features to lean into, how to use them in a way that supports bookings and retention, and which ones you can happily skip while still growing a modern, sustainable hairstylist business. Let's connect on Instagram! Join us on the Modern Hairstylist Tour!

    29 min

  2. 3 NOV.

    Alternative Platforms To Grow Your Clientele Other Than Instagram

    In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown walk you through three platforms that can bring new local clients without relying on Instagram. If you want practical steps to show up where people are actually asking for stylist recommendations and searching with real intent, this conversation gives you a clear plan you can implement this week.  Whether your goal is to spark client word of mouth on Reddit, appear in AI powered search results, or reach more locals on TikTok, you will learn how to position your work, what to write, and how to mobilize happy clients so your name shows up in the right threads and feeds.  Key Takeaways: 🧭 Why these platforms work now People want human experiences and unfiltered opinions. That is why local recommendation threads convert. Learn how to get mentioned where decisions are made.  🧑‍🤝‍🧑 Reddit for local proof Find existing “best hairstylist in City” threads, collect the links, and invite clients to share their experience just like a testimonial. Keep it specific to your specialty.  🤖 Be findable in AI search Use the same language real clients use in your site copy and profiles so AI summaries and search features can match you to the right queries.  📍 TikTok that reaches locals Guide the algorithm with city and state names plus your specialty in your bio, titles, captions, hashtags, and naturally in your spoken words.  🎥 Content ideas that travel Consultation clips, authentic moments, and even calming B roll can pull viewers in and showcase your chair experience.  Why You Should Listen: If your Instagram reach has stalled, this episode gives you three timely channels and the exact first steps to get discovered by people who are ready to book. You will leave with a checklist you can use today to claim Reddit threads, update your copy for AI search, and post TikToks that bring local clients through your door.  Let's connect on Instagram! Join us on the Modern Hairstylist Tour!

    20 min

  3. 27 OCT.

    How to Retain Clients AND Get New Ones With Social Media

    In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown show you how to use the same platforms you rely on for discovery to also deepen retention. If your marketing has been focused on new clients only, this conversation reveals how existing clients are seeing that content too and how to turn every post and story into a relationship builder that keeps people coming back.  Whether most of your clients arrive from word of mouth, Instagram, or Facebook, you will learn simple ways to bring them onto your socials, keep them on your email list, and show up in stories with content that feels human and helpful. You will also hear why storytelling builds loyalty and how to make clients excited about new possibilities in your chair.  Key Takeaways: 📣 Marketing that serves two audiences Your new client content is seen by current clients. Treat feed posts and stories as touchpoints that strengthen trust and spark referrals.  🧭 Get clients onto your platforms Use a quick in chair ask and a simple QR code to move clients to Instagram or Facebook and onto your email list so you can stay visible between visits.  📱 Let stories do the retention work Stories reach existing clients most reliably. Share helpful micro updates, quick education, and light personal moments to keep relationships warm.  🗣 Tell client stories Show the journey from consultation to result so people see what is possible next for them. Storytelling keeps clients engaged and eager to return.  ✨ Make the service feel exciting Retention climbs when clients believe they can try something fresh with you. Share new techniques and ideas so visits feel like an experience rather than a chore.  👀 Curate who you follow to spark real engagement Use the followed tab and a focused list so client posts appear, then comment and interact with intention. The right feed creates daily touchpoints.  Why You Should Listen: If you want your social content to fill the chair and keep it filled, this episode gives you a simple plan to market for discovery and loyalty at the same time. You will leave knowing where to show up, what to share, and how to turn everyday posts into retention that compounds visit after visit.  Let's connect on Instagram! Join us on the Modern Hairstylist Tour!

    21 min

  4. 20 OCT.

    The Silent Leak Killing Your New Client Requests

    In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown pinpoint the hidden break in your funnel that stops excited followers from becoming first time clients. If people are engaging with your posts but disappear after they hit your website, this conversation shows you how to turn your site into a true decision page and guide every new client through one clean path that you can measure and improve.  Whether your traffic comes from Instagram, Google, or referrals, you will learn how to route visitors to a short digital consultation form, collect the details you need, and remove objections before they can stall the booking. You will also hear why most clients are happy to complete a form when it leads to the right time estimate and an accurate quote.  Key Takeaways: 🧭 Make your site a decision page Cut the info dump and design a single path from landing to request so visitors know exactly what to do next. Your website should facilitate a decision, not create more questions.  📝 Form before booking Link from Instagram and search to your website, then to a new client request form. Keep public booking links off social and give returning guests their link privately. This protects safety, reduces admin headaches, and improves data quality.  📊 Track the right steps Measure website to form, form to approved request, and requests to butts in chairs. This shows exactly where the leak is so you can fix the right thing.  ✅ Clients will fill the form Most clients are willing to complete a short digital consultation if it leads to the correct timing and a fair quote. Make the form clear, guided, and easy to finish.  🛑 Delete objections on the page Address the but that stops someone who already likes your work. Name and answer the real concerns for your specialty so visitors feel confident to request.  🔒 Fewer DMs more clarity A smart form cuts back and forth messages, speeds up responses, and triggers simple automations that upgrade the client experience.  Why You Should Listen: If your engagement looks strong but new client requests are flat, this episode gives you a practical conversion plan. You will leave knowing how to structure your website, what to measure, and how to guide every visitor from curiosity to a clear request that lands the right clients in your chair.  Let's connect on Instagram! Join us on the Modern Hairstylist Tour!

    34 min

  5. 13 OCT.

    Listen To This If You’re Overwhelmed With Tech

    In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown give a calm, practical plan for the moments when tech makes you want to quit. If you are staring at a screen, second guessing yourself, and thinking the software is broken, this conversation shows you how to reset your mindset, get resourceful, and move forward without wasting hours.  Whether you are setting up a new tool, reconnecting automations you have not touched in months, or just trying to make a simple feature work, you will learn how to pause, find the right help, and practice the fundamentals before you tackle the complex result you have in your head.  Key Takeaways: 🧘‍♀️ Step back before you spiral  Pause and come back with fresh energy. A short reset often fixes the problem faster than forcing it when you are exhausted.  🧰 Get resourceful first  Search your exact error, read the platform’s help docs, contact support, and try AI or Google to troubleshoot, then verify the steps inside the tool.  🧱 Start with foundations  Do not build the avant garde version on day one. Click around, learn what each button does, and master the basics before you stack features.  🧠 Reframe the blocker  Most issues are user error and that is normal when you are learning. The software usually works. You are building a new skill and it will take longer than you think.  🎯 One question to keep you moving  What is the smallest next step I can complete today that teaches me something new inside this tool. Then do only that.  Why You Should Listen: If tech has been the reason you avoid projects that would actually help your business, this episode gives you a simple process to stay calm and get it done. You will leave with a reset you can use the next time you feel stuck, a checklist for finding answers faster, and permission to learn like a beginner without making it mean anything about your talent.  Let's connect on Instagram! Join us on the Modern Hairstylist Tour!

    22 min

  6. 6 OCT.

    How To Turn Followers Into Bookings

    In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down the nurture phase of your marketing funnel so new followers become first time clients. If people are finding you but not booking, this conversation shows how to keep attention, build trust, and guide the next step with simple, repeatable touchpoints.  Whether you want a clearer content plan for stories and posts, a profile that earns the follow, or a more reliable channel like email to stay in front of people, you will learn where to show up and what to say so potential clients feel seen and ready to book.  Key Takeaways: 🧭 What nurture really is  After discovery your job is to hold attention with relevant value and consistent reminders until they are ready to book. Plan for multiple touchpoints because most people need to see you several times before taking action.  📱 Earn the follow then keep it  Make your profile strong enough to win the follow and use stories and regular posts to stay present. Consistency is what keeps the algorithm showing your work.  ✉️ Move people to a channel you own  Invite followers to a simple email list so you can reach them reliably. Email still works when you give a clear reason to join and write messages people actually want to read.  🗣 Speak to their problem not your resume  Show what is possible for them and address the issues they care about so they feel seen and understood. Save the credentials for later.  📈 Measure what matters  Watch profile visits website clicks and consistent engagement to know if nurture is working. If people are not taking the next step refine the plan.  Why You Should Listen: If you are tired of posting without seeing more bookings this episode gives you a straightforward nurture plan. You will leave knowing how to stay top of mind, what content to prioritize, and how to move people from interest to a first appointment with confidence.  Let's connect on Instagram! Join us on the Modern Hairstylist Tour!

    20 min

  7. 29 SEPT.

    How To Get In Front Of Your Dream Clients In 2025

    In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown show stylists how to build true top of funnel visibility that turns into bookings. If you have been doing all the right things but still feel invisible, this conversation focuses on getting the right eyeballs on your work and keeping them engaged.  Whether you are rebuilding your book or simply ready to be more discoverable, you will learn how to research your ideal client, show up where they already spend time, and keep your profiles search and AI ready without living online all day.  Key Takeaways: 📣 Active and passive visibility  Put yourself directly in front of people and make yourself easy to find so more qualified clients enter your funnel.  🔎 Research first  Define your dream client, learn where they already show up, then commit to those spaces with intention.  👥 Facebook groups that actually convert  Encourage client recommendations, equip them with what to say, and consider incentives so real referrals keep coming.  📷 Instagram search readiness  Use keywords, geotags, and clear bios to be found, then be social so people see you even if they were not searching.  🧭 Be AI and Google friendly  Your posts can surface in search. Keep portfolios and sites updated so the path of least resistance leads to you.  🎯 Specialize to be discoverable  Tailor your marketing to one clear person so search and social can recognize and recommend you.  🗂 The ninety ten platform plan  Put ninety percent of your effort into one primary platform. Keep the rest lightly maintained so any profile that surfaces looks current.  Why You Should Listen: If you want more of the right people finding you this year, this episode gives you a simple visibility plan you can execute now. You will leave knowing where to show up, how to be findable in search and AI, and how to turn awareness into real bookings.  Let's connect on Instagram! Join us on the Modern Hairstylist Tour!

    25 min

  8. 22 SEPT.

    Get Out Of Burnout Mode Fast With These 3 Actions

    In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share three fast actions to break out of burnout, fear, and creative paralysis. This is not a pep talk. It is a simple plan you can use the next time you feel stuck and need momentum.  Whether you feel weighed down by the world, uninspired by your day to day, or frozen by overthinking, you will learn how to spark dopamine with a just for fun business project, make an impact that reconnects you to your why, and schedule productive self care that clears friction so you can move again.  Key Takeaways: 🎨 Do one joyful business project now  Play with a hair model or build a brand guidelines packet purely for fun. Do not judge it. The goal is to wake up creativity and make work feel lighter again.  🤝 Use your platform for good  Run a raffle for a cause or set a quarterly nomination where a client’s friend receives a free service. Small impact projects rebuild purpose and gratitude.  🧹 Choose productive self care  Clear the clutter that drags on your focus. Purge and reset your space at home or in your suite so you start the day with energy instead of noise.  🗓 Refill then redirect  Commit to one non business activity that genuinely recharges you. Put it on the calendar and use the refreshed energy for one concrete next step.  🚀 Action beats anxiety  When you feel the smallest spark, pick one of these moves and do it. If nothing changes, nothing changes.  Why You Should Listen: If you feel stuck, this short episode gives you a reset you can apply today. You will leave with three doable actions that restore hope, lighten your workload, and get you back in motion.  Let's connect on Instagram! Join us on the Modern Hairstylist Tour!

    11 min
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À propos

Teaching you how to grow your beauty business as a hairstylist or salon owner without the overwhelm by implementing modern strategies so you can reclaim time, freedom and energy from working behind the chair.

Informations

  • Création
    Hunter Donia
  • Années d’activité
    2021 - 2025
  • Épisodes
    213
  • Classification
    Contenu explicite
  • Copyright
    © 2025 The Modern Hairstylist ™ Podcast
  • Site web de l’émission
    The Modern Hairstylist ™ Podcast

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