How to Open & Close More Deals With Key Accounts | Maddy Jackson | Ep. 284 (Sell)

ACTIONABLE TAKEAWAYS:

• Permission-Based Introduction: Identify an executive, then request an intro to their top lieutenant by tying outreach to an executive-level metric they care about.
• Funding Intent Matters: Don’t just track funding announcements—dig into how the company plans to use the money and align outreach to support that goal.
• AE & SDR Account Strategy: AEs select accounts, build a POV, and own outreach to execs, while SDRs focus on below-the-line contacts with AE guidance.
• Account Tiering System: Rank accounts as green (30-50), yellow (130), or red (30-50) based on deal size and buying likelihood to prioritize outreach effectively.

MADDY'S PATH TO PRESIDENTS CLUB:

• Account Executive @ Webflow
• Account Executive @ SafeGraph
• Account Executive @ Procore Technologies
• Account Executive @ Procore Technologies
• Senior Business Development Rep @ Procore

RESOURCES DISCUSSED:

• Join our weekly newsletter
• Things you can steal