How to Pivot a Content Strategy: Lessons from Siege Media

Show Notes:

1:23: How we approached content creation without link building and the results of that
2:00: Is it possible for an agency to outrank a SaaS brand?
3:04: Keyword strategy after evaluating new and old content
5:35: Thinking through B2B content marketing for niche industries (like us!)
6:48: How we evaluate our domain authority to the competition
8:45: Balancing content creation for different levels of decision makers
10:00: How companies are propping up their domain authority via acquisitions
12:07: Thinking outside the /blog/ for content creation
17:10: Looking at content types that make us unique
19:00: Balancing your unique value proposition and not getting pigeonholed
22:33: Bringing multiple team members into your B2B content marketing

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