How to Pivot a Content Strategy: Lessons from Siege Media

Show Notes:

• 1:23: How we approached content creation without link building and the results of that
• 2:00: Is it possible for an agency to outrank a SaaS brand?
• 3:04: Keyword strategy after evaluating new and old content
• 5:35: Thinking through B2B content marketing for niche industries (like us!)
• 6:48: How we evaluate our domain authority to the competition
• 8:45: Balancing content creation for different levels of decision makers
• 10:00: How companies are propping up their domain authority via acquisitions
• 12:07: Thinking outside the /blog/ for content creation
• 17:10: Looking at content types that make us unique
• 19:00: Balancing your unique value proposition and not getting pigeonholed
• 22:33: Bringing multiple team members into your B2B content marketing

Show Links:

• How to Find Someone’s Email Address on Siege blog
• 7 Effective Ways To Find Anyone’s Email Address by Ahrefs
• New Siege Media /work/ section
• Github Ajax glossary page
• The Best Time and Day to Send Emails (2020 Data) by Drew Page
• Follow Caroline on LinkedIn
• Follow Ross on Twitter
• Send Ross an email

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