Marketing That Clicks

Michael Guberti
  • 5.0 (4)
  • MARKETING
  • CADA MES
Marketing That Clicks

Discover cutting-edge marketing strategies to help your business reach more people. Learn the tactics that are helping Michael's clients connect with potential customers and grow their businesses. The host of the Marketing That Clicks podcast is Michael Guberti, marketing strategist and co-founder of Guberti Giving.

  1. 11 DIC

    Boost customer trust with a podcast 🎙️

    According to Edison Research, 47% of the US population ages 12 and up listens to a podcast at least once a month. Podcasts can contribute to a brand's 'know, like and trust' factor. As a person listens to your podcast, they form an impression of your business. I recently received the following message from an individual looking to grow their podcast. They said, “we need some help with growth. I also think be need help with branding.” Listen to this week’s podcast, fittingly, to learn how to grow and brand your podcast! :) Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

    13 min

  2. 23 NOV

    Cutting through the noise: Innovative strategies to boost brand visibility

    Every day, people encounter hundreds, if not thousands, of messages, including ads, emails, texts, social posts, signs, videos, and more. With so much competition for attention, how can your business stand out? Here are creative strategies to help your brand connect with your audience and rise above the noise. Black Friday is approaching. Get ready to transform your med spa marketing strategy! Starting this Black Friday, discover the proven strategies that seven-figure medical aesthetics practices use to grow, scale, and thrive. The Marketing Strategies of Med Spa Millionaires online course will equip you with actionable tools to elevate your practice, including: ✅ Email campaigns that build loyalty and drive revenue ✅ Social media tactics to convert followers into paying clients ✅ Text messaging strategies for fast, measurable results ✅ Google review strategies & SEO techniques to boost visibility and attract new clients ✅ Marketing calendars for seamless, year-round promotion ✅ In-person event marketing blueprints to generate excitement and bookings This course isn’t about theory—it’s about real-world tactics that deliver results. Drawing on my 9+ years of experience helping medical practices succeed, I’ll share strategies that bring in clients and keep them coming back. ⏳ Stay tuned for more details arriving in your inbox as Black Friday approaches! Let’s make 2025 your best year yet with a marketing plan designed for sustainable growth. Don’t just take it from me: "What I have learned since Michael has been managing our marketing is that every week, when Michael puts out an ad, & the calls that come in — it’s amazing to me because I had no idea, you know, anything about marketing until I started working here. The power of what is put on social media, it’s just impressive: the power of what’s being sent out there, and what the feedback is. It’s just astonishing to me." — Elaine H. 📣 There might even be a limited-time Black Friday special for the online course — stay tuned! To join our email list, just email michael@michaelguberti.com saying that you want to receive email updates. Have a great day. Regards, Michael Guberti Marketing Strategist

    14 min

  3. 30 OCT

    Navigating Economic Challenges: Resilience Strategies for Small Businesses

    During economic uncertainty, customers' disposable income decreases, and small businesses must work harder to convey their value and justify their customers' investment.  To thrive in this environment, it's crucial to highlight your value proposition. Here are 5 strategies to help you succeed: https://michaelguberti.com/navigating-economic-challenges-resilience-strategies-for-small-businesses/  Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

    11 min

  4. 1 FEB

    7 ways to grow your business with email marketing

    80% of small businesses use email marketing to help with customer retention.  Google and Yahoo will enforce new rules. To prepare for these changes, you need to add a setting called "dmarc" to your email settings. Adding this information increases the chances of your marketing emails reaching the primary inbox for your clients who use Gmail or Yahoo. If you do not add this information, Gmail and Yahoo will reject the emails you try to send to your clients. Discover how to prepare for these changes by watching this 4-minute video from Michael Guberti, digital marketing strategist. For a one-time payment of $300, Michael is offering a 1-hour phone consultation where he will speak with you or your tech team to walk you through how to prepare for the changes. Set yourself up for success and register for the phone call.

    7 min

  5. 03/12/2023

    How to run a successful, engaging Instagram giveaway

    Discover the ingredients of a successful, engaging Instagram giveaway. Michael recently created, implemented and promoted an Instagram giveaway for one of his clients in the medical aesthetics industry. It generated positive feedback, and now he is sharing how you can do the same. Tune in for details!

    8 min

  6. 21/11/2023

    High performing Black Friday specials for med spas

    Black Friday is a few days away! To have a successful Black Friday promotion, you need a great deal, a deadline, and a high-quality marketing strategy. There is no shortage of promotions for your clients to choose from. Your promotion needs to stand out from the crowd. High-quality marketing makes the difference: You need to remind your clients about your Black Friday message. Use your social media accounts, email marketing, website and other channels to promote your special. Include this important note: If applicable, include the following message in your promotion: "cannot be combined with any discounts, promotions, or memberships." Clients may try to combine multiple discounts, aka double-dip. Give the perfect gift or treat yourself: During the Christmas season and holiday season, people are buying gifts for their family members and friends. Include language in your promotion similar to "give the perfect gift to that special person in your life or treat yourself!" Get inspiration from other businesses: Do not reinvent the wheel. If other businesses have achieved success with their Black Friday promotions, learn from them and customize your promotion so it fits your business. Listen to this episode to discover Black Friday promotions from other med spas. Are you interested in having your digital marketing done for you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

    11 min

  7. 14/11/2023

    13 bookings in 72 hours from a flash sale

    A medical aesthetics practice received 13 bookings in 72 hours from a limited-time flash sale. The med spa centered the promotion around Dysport Day this past Wednesday, November 8th. The flash sale was implemented and managed by Michael Guberti, digital marketing strategist. The details of the flash sale: The flash sale encouraged people to call the business on Tuesday, Wednesday, or Thursday to book their Dysport appointment before the end of the year and save 10% off their Dysport treatment. The clients had to mention the offer to claim the savings. A $100 deposit was required to make the appointment. Prevent double-dipping: If applicable, include the following message in your flash sale: "cannot be combined with any discounts, promotions, or memberships." Clients may try to combine multiple discounts, aka double-dip. Everyone loves a deal: Provide a limited-time discount (a flash sale) to encourage your clients to book their appointments within a certain time period. For all the details about this med spa's successful flash sale, listen to this podcast.

    3 min

  8. 10/11/2023

    Start it, grow it, sell it: a 6-year med spa success story

    Over 6 years, a medical aesthetics practice went from making 6 figures per year to 7 figures per year, growing its annual revenue by more than 2.5 times the original amount. Start it, grow it, sell it: Venture capitalists started making offers to purchase the 7-figure med spa. The owner sold the business and stayed on to become the company's director of clinical training for all of its injectors in different locations. High-quality marketing made the difference: The business was founded in 2015. In 2015 and 2016, the med spa did not have a high-quality marketing strategy and someone to implement it consistently. Then, the owner started working with digital marketing strategist Michael Guberti who created and carried out their promotional plan. 6 years later, the spa had its best year ever and was in talks to sell from a place of financial strength. The revenue numbers say it all: Listen to the podcast to discover the med spa's year-over-year revenue numbers.

    8 min
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Discover cutting-edge marketing strategies to help your business reach more people. Learn the tactics that are helping Michael's clients connect with potential customers and grow their businesses. The host of the Marketing That Clicks podcast is Michael Guberti, marketing strategist and co-founder of Guberti Giving.

Información

  • Creador
    Michael Guberti
  • Años de actividad
    2019 - 2024
  • Episodios
    89
  • Clasificación
    Apto
  • Copyright
    © Copyright Michael Guberti | All Rights Reserved
  • Mostrar sitio web
    Marketing That Clicks

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