7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Greg Shuey
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7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.

  1. Ecommerce Email/SMS Marketing Trends & Insights For 2025

    قبل يوم واحد

    Ecommerce Email/SMS Marketing Trends & Insights For 2025

    In this episode of the 7 Figures &Beyond E-commerce Marketing Podcast, host Greg Shuey sits down with email and SMS marketing expert Julia Ahmet to explore how e-commerce brands can optimize their strategies for 2025. Reflecting on the past year, Julia notes shifts in consumer behavior due to economic uncertainties and rising concerns over data privacy. Despite these challenges, she highlights opportunities, such as the record-breaking Black Friday/Cyber Monday spending, which showcased t...

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  2. How To Set Up, Optimize, and Scale Google PMax Campaigns

    ١١ جمادى الآخرة

    How To Set Up, Optimize, and Scale Google PMax Campaigns

    In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Martin McAndrew, director of the UK-based performance marketing agency Blue Thirst, to unpack the complexities of Google Performance Max (PMAX) campaigns. PMAX integrates Google's entire ad ecosystem, including YouTube, Gmail, Maps, and Display, into a single campaign format. While many marketers perceive PMAX as a “black box” due to its automation, Martin demystifies the platform by em...

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  3. Organic Pinterest Marketing: How To Turn Pins Into Traffic & Revenue

    ١٨ جمادى الأولى

    Organic Pinterest Marketing: How To Turn Pins Into Traffic & Revenue

    Pinterest is an underutilized yet powerful platform for D2C brands, offering unique opportunities to drive meaningful traffic and revenue. Unlike Instagram or TikTok, Pinterest operates as a visual search engine where users seek inspiration and actionable ideas. In this podcast episode, Greg Shuey interviews Natasha Chilcott, Director of Marketing and Sales at Marr Media Group, to explore how brands can harness Pinterest’s potential. Natasha highlights that Pinterest users engage with content...

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  4. How To Build Ecommerce Content That Converts Browsers Into Buyers

    ١٢ جمادى الأولى

    How To Build Ecommerce Content That Converts Browsers Into Buyers

    In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Steven Schneider, the co-founder and CEO of Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands but increasingly working with eCommerce. Steven shares his evolution from a college student experimenting with Amazon affiliate blogs to a successful SEO expert managing a seven-figure blog portfolio and 400 articles per month. His approach emphasizes org...

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  5. How To Scale Your D2C Brand's Reach With Automated Online PR

    ٧ جمادى الأولى

    How To Scale Your D2C Brand's Reach With Automated Online PR

    In this episode of the Seven Figures and Beyond e-commerce marketing podcast, host Greg Shuey welcomes Chris Porteous, founder and CEO of SearchEye, to discuss the transformative role of automation in online public relations. Chris shares his unique journey from finance to digital marketing, detailing how his experience led him to build an innovative PR platform that aims to make high-quality media placements accessible to companies of all sizes. Traditional PR, often requiring extensive reso...

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  6. Building a Resilient D2C Brand Through Channel Diversification

    ٤ جمادى الأولى

    Building a Resilient D2C Brand Through Channel Diversification

    In this episode of the 7-Figures and Beyond eCommerce Growth Podcast, host Greg Shuey sits down with Neal Goyle, an eCommerce expert formerly at Tapcart and now with Disco, a post-purchase ad network. Their discussion centers around the necessity of diversifying customer acquisition channels for long-term brand stability and growth. Neal emphasizes that relying on a single channel, especially paid social media, is risky, as seen after iOS 14’s privacy changes disrupted Facebook’s ad targeting...

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  7. How To Diagnose & Recover From A Google Algorithm Update

    ٢٧ ربيع الآخر

    How To Diagnose & Recover From A Google Algorithm Update

    In this episode of the 7 Figures and Beyond E-commerce Growth Podcast, host Greg Shuey chats with Kristine Schachinger, a technical SEO consultant with a wealth of experience in helping sites recover from Google algorithm updates. Kristine shares her journey from web design to a specialized SEO focus, working with clients who face significant losses in traffic due to algorithm changes. Her approach centers on in-depth technical audits, distinguishing her services from traditional agencies by ...

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  8. How To Drive Organic Ecommerce Growth With Programmatic SEO Strategies

    ٢٢ ربيع الآخر

    How To Drive Organic Ecommerce Growth With Programmatic SEO Strategies

    In this episode of Seven Figures and Beyond Marketing Growth Podcast, Greg Shuey sits down with Colin Gardner, co-founder of Long Tail, to unpack the world of programmatic SEO and its transformative potential for scaling brand visibility across digital marketplaces. Colin, an economist by background with a career shaped in tech hubs like San Francisco, shares his journey through analytics roles in companies like Ancestry.com and Outdoorsy, where he developed an innovative approach to SEO. Pro...

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Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.

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