How to Solve the Sizing Issue in Fashion E-commerce — Gulnaz K | Why Sizing is a Challenge in Fashion E-commerce, Why Returns Hurt Fashion Sustainability, How Size Tips Boost Customer Satisfaction, How Proper Sizing Lowers Returns (#342)

In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and boost sales.

Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma. 

With nearly 15 years of experience in tech and a master's degree in strategic marketing, Gulnaz brings a unique perspective on the intersection of fashion and technology. 

Her company's flagship product, Fitquist, is used by over 700 brands to tackle sizing issues and minimize returns, revolutionizing the online shopping experience for fashion retailers and customers alike. 

Topics discussed in this episode:  

• Why sizing is a major challenge in fashion e-commerce 
• What role product photography plays in size understanding 
• Why returns are a sustainability concern in fashion 
• How size recommendations can boost customer satisfaction 
• Why having sizing advice is crucial for holiday sales 
• How proper sizing can significantly reduce return rates 

Links & Resources 

Website: https://www.easysize.me/lp/shopify-lp 
Shopify App Store: https://apps.shopify.com/fit-quiz 
LinkedIn: https://www.linkedin.com/company/easysize/ 
X/Twitter: https://x.com/easysize 
Instagram: https://www.instagram.com/easysize/ 


Get access to more free resources by visiting the show notes at
https://t.ly/q4kig 

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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