SPEAK LIKE A CEO Oliver Aust

Can you get PR without hiring an expensive agency? Yes you can. 

NYC-based PR strategist and podcaster Gloria Chou is here to demystify PR and the media pitching process for entrepreneurs and small business owners. 

Her methods have helped over 10,000 entrepreneurs get seen and have resulted in over 1 billion organic views for small businesses – with no ads budget. 

Join as she shares actionable tips and insights from pitching hundreds of solopreneurs, founders and small businesses to outlets like Forbes and Entrepreneur. 

Her message: You don’t need an expensive PR agency to get featured. But you do need to understand how the media work. 

This episode will equip you with the mindsets and proven tactics to become a powerful spokesperson for your brand. 

Gloria shares which subject lines get journalists to open your email, how to overcome imposter syndrome, how to build relationships with journalists, and how to leverage earned media to boost your credibility and business growth.

 

She also shares her step-by-step CPR pitching method that has generated coverage in over 100 news outlets across 4 continents. 

Check out Gloria’s Small Business PR podcast: 

https://www.gloriachoupr.com/podcast

Watch her free PR Masterclass:

https://www.gloriachoupr.com/masterclassbygloria

Get the free Speak Like a CEO newsletter to  become a master communicator.

https://www.eoipsocommunications.com/newsletter/




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How do you turn rejection into a revolution? Oliver welcomes the legendary Steve Blank – co-creator of the Lean Startup movement and recognized as one of the "Masters of Innovation" by Harvard Business Review. 

Steve's bestselling book "The Four Steps to the Epiphany" distinguished startups that search for business models from existing companies that execute them – launching the modern entrepreneurship movement.

The conversation dives deep into why communication is a force multiplier for founders, unpacking the four steps of an effective communications strategy. Steve also shares wisdom on the importance of getting out of the building to truly understand customers.

On a personal note, Steve opens up about being snubbed when he first proposed the lean startup ideas that went on to revolutionize entrepreneurship. He also gives a glimpse into what it's like delivering a commencement speech to 10,000 people.

Don't miss this insightful discussion with a Silicon Valley legend. And be sure to subscribe to the SLACEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business. 

https://www.eoipsocommunications.com/newsletter/

Check out Steve Blank’s article on ‘Everything You Ever Wanted To Know About Marketing Communications’ here


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In this special moments episode with Eric Partaker, one of the fastest growing creators on LinkedIn, he shares his approach to ideating and creating engaging content that provides value to his audience of over 500,000 followers. 

Eric emphasizes the importance of living a multidimensional and holistic life, moving away from the "hustle" mindset and finding balance across health, wealth, and relationships. He advises being intentional about allocating time and energy to high-value activities that truly drive progress.

The episode dives into Eric's content creation process, including maintaining an idea repository, seeking inspiration from conversations and reading materials, and combining personal insights with perspectives from others. He stresses the power of "necessity" in fueling creativity and productivity.

Additionally, Eric highlights the benefits of "sharing" versus merely summarizing content, as teaching and sharing ideas can lead to deeper learning and knowledge retention.

This shirt clip from episode 88 offers valuable insights for content creators, entrepreneurs, and anyone seeking to achieve peak performance while maintaining a balanced lifestyle.

Try the Speak Like a CEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business. 

https://www.eoipsocommunications.com/newsletter/


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Do you want to learn the secrets of effective communication? Join Oliver for an insightful conversation with Howie Chan, a renowned branding expert, on "The Healthy Brand" podcast. 

In this episode titled "The Secrets of a Master Communicator - How to Speak and Persuade like a CEO," Oliver delves into the art of persuasive communication, dispel three common myths about communication and share the five essential skills every leader must possess to communicate effectively. We also discuss practical strategies for building a healthy brand.

Oliver also gets personal and shares how he pursued his dream of becoming a "spin doctor" at the tender age of 22, and how he ultimately built a thriving brand in the communications industry.

Get this episode’s one-page cheat sheet on “How to Speak Like a Master Communicator” here. 

Try the Speak Like a CEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business. 

https://www.eoipsocommunications.com/newsletter/


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Total content overload or 15 hour workweeks – what will AI bring? In this eye-opening conversation, Oliver speaks with Dr. Léa Steinacker, an award-winning social scientist, AI expert, podcaster and bestselling author. 

Co-authored with Miriam Meckel, her new book on AI, ”Alles überall auf einmal" became an instant bestseller in Germany. 

Léa explains that AI will likely have as much of an impact on our communication landscape as the internet had on our information landscape.

She provides insights into the extraordinary history of AI going back thousands of years, from ancient texts to Ada Lovelace's pioneering work in the 1800s. 

Léa is also the co-founder and Executive Chairwoman of ada learning, a training and leadership development community that equips employees for the future.  

Léa discusses both the huge potential for AI to increase productivity and creativity, as well as the risks of content overload and struggling to distinguish what's important. 

Additionally, Léa shares her secrets to speaking in front of thousands – how she prepares, gauges what the audience needs and how creates her trademark presence on stage. 

Whether you're hoping to leverage AI's benefits, are concerned about its implications, or simply want to communicate more effectively, this episode will leave you much wiser about the past, present and future of AI.

**Find out more about Léa at ⁠www.leasteinacker.com/

**Try the Speak Like a CEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business. 

https://www.eoipsocommunications.com/newsletter/


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Reflecting on 2024, Oliver shares his 7 most important ideas and learnings of the year to date. 

Understanding these helps you not just navigate the fast-moving world of 2024, but enjoy it more. 

Oliver discusses how to develop ‘charisma on tap’, the 7 Deadly Sins of Speaking, how to build million-dollar companies, and much more.



Welcome to Speak Like a CEO, hosted by communications expert and bestselling author Oliver Aust. On this podcast, you’ll hear how to communicate like the top 1% of CEOs to scale yourself and your business. Because all great leaders are great communicators. 

Try the Speak Like a CEO newsletter to join the top 1% of business communicators. It is highly actionable and provides a ton of insights that you can immediately apply to your own career or business. 

https://www.eoipsocommunications.com/newsletter/


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