There’s as much differentiation in how you sell as in what you sell, and standing out as a sales rep requires you to exhibit those special characteristics uncommon amongst your peers. Establishing differentiation is a tricky task, however, so today John Kaplan teaches how to simplify the process with ideas enactable by a mindset of open-mindedness, empathy for the customer and their needs, and conviction in the importance of what you have to offer.
Here are some additional resources:
- Get MEDDICC Certified on Ascender!
- Solution Mapping to Create Strong Value Propositions | Ascender Course
- Preparing for and Engaging in Virtual Meetings | Ascender Course
- Making Sure the Customer Understands Your Differentiation | Ascender Video
- Rise Above the Noise | Ascender Video
- Overcoming Seller Deficit Disorder | Ascender Video
- Preparing for Sales Conversations | Ascender Video
- Tips for Active Listening | Podcast
- Articulating Value and Differentiation After the Sale | Podcast
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Informations
- Émission
- FréquenceChaque semaine
- Publiée4 février 2025 à 08:00 UTC
- Durée18 min
- ClassificationTous publics