Masters of Home Service

Jobber
Masters of Home Service

Masters of Home Service is here to make your home service more profitable and efficient, and is part of Jobber Blueprint—dedicated to helping home service pros build the future they deserve by providing the best learning, insights, and advice in the business.

  1. 2024/12/10

    A Recap of our BEST Marketing Tips from this Year

    Want to grow your home service business with proven marketing strategies? This episode brings together the best tips from industry pros, covering creative lead generation, building client trust, and optimizing your Google presence. Learn how to engage your community, craft effective email campaigns, and attract your ideal clients. Start applying these actionable strategies today to set your business up for success in 2025.   [00:00] Introduction to the episode [00:41] Balancing cost-effective lead generation methods with time investments [02:47] Using tools like automated review requests to enhance Google reviews [03:41] Building referral networks through realtors and networking events [05:05] The value of unique branding, such as creative signs and distinctive uniforms [05:32] Utilizing platforms like Facebook and Nextdoor for community engagement [07:38] Supporting local causes and events as part of branding efforts [09:24] Differentiating between branding and lead generation in marketing budgets [10:01] Joining networking groups like BNI to build referral partnerships [11:44] Optimizing Google listings with posts, photos, and detailed service descriptions [12:18] Structuring effective email campaigns, including newsletters and promotions [14:33] Using urgency and exclusivity to drive sales through email marketing [15:55] Addressing customer objections and questions in content to build trust [19:00] Claiming leadership in the market to enhance credibility [21:20] Investing in branded vehicles and uniforms for a cohesive professional image [24:20] Identifying ideal clients to tailor marketing and attract the right audience

    28 分钟
  2. 2024/12/03

    A Simple Audit that Costs $0, and Makes you Money

    Unlock the power of the mystery shopper method to elevate your business operations. This episode explores how a cost-free audit can provide instant insights into your customer experience and service quality. Learn actionable steps to implement this strategy, motivate your team, and turn valuable feedback into profits. Perfect for home service professionals ready to take their business to the next level. Join host Adam Sylvester and Katie Pearse of Glimmer Cleaning Co. and Glisten Academy.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest [01:00] Explanation of the secret shopper method and its benefits for businesses[02:12] The challenges of monitoring staff performance and maintaining standards[03:10] Using mystery shoppers to validate customer experience and improve services[04:30] Building a secret shopper list and creating feedback parameters[06:22] Motivating staff through structured feedback and performance incentives[09:19] Addressing fears of feedback and starting the mystery shopper program[10:37] Steps to set up and implement a secret shopper system[12:02] Designing effective evaluation forms[14:02] Maintaining a high level of quality by using Jobber for customer profiles[15:42] Evaluating the entire customer experience with mystery shoppers[16:44] Frequency and scale of mystery shopping in different business contexts[19:10] Providing customer feedback for staff to reference[20:06] Addressing complacency in both staff and clients over time[22:25] Financial and operational advantages of mystery shopping over traditional management methods[25:27] Ethical responsibilities of maintaining service quality as a business owner[28:22] Adam’s Key Takeaways: Get started today, give test answers to technicians, and checklist matches client form

    30 分钟
  3. 2024/11/26

    Get High Paying Customers by Going the Extra Mile

    Attracting high-paying clients starts with delivering exceptional service. This episode dives into strategies for going above and beyond, building strong client relationships, and empowering your team to create unforgettable experiences. Learn how to elevate your business and command premium prices. Join host Adam Sylvester and Katie Pearse of Glisten Academy.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest [01:27] Why simplifying the customer experience is critical for success [02:55] The role of personalization in attracting premium clients [05:07] Communication as the key to satisfying clients and staff [05:39] Examples of going the extra mile for high-profile clients [07:22] Viewing special client requests as opportunities, not challenges [08:46] Using software like Jobber to enhance client experience [09:41] Training and trusting staff to deliver high standards consistently [12:01] Reinforcing good behavior through client feedback and reviews [13:20] Leaving tangible materials or gifts to enhance the client experience [15:57] Using photos and documentation to validate and highlight services [18:44] Branding and marketing strategies to attract high-paying customers [22:09] Educating customers on the value of professional services [24:56] Creating detailed client intake forms and keeping staff informed of client profiles [29:30] Updating client profiles and empowering staff to handle changes [32:10] Making payment processes seamless and automated [33:50] Adam’s key takeaways: Know details about clients, Do everything for a few, and address the fears of clients

    37 分钟
  4. 2024/11/19

    Free Marketing Strategies That Actually Work

    Learn easy ways to market a business for free! Discover helpful tips like connecting with local groups and using the best keywords to get more people to notice the brand. This episode shows how small changes can make a big difference—all without spending extra money. Join host Adam Sylvester and Richard Grove of Wall Control and The Small Business Consultant   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest [01:44] Using Google Analytics for keyword insights to optimize online presence [03:44] Benefits of using specific search terms to increase website traffic [05:21] The value of keywords and search terms tailored to audience intent [06:10] Influencer marketing and partnering with local community leaders to boost visibility and grow  [10:24] Using Jobber to improve your marketing [11:07] Becoming a voice of authority by engaging on forums and social media [12:11] Engaging with local causes and donating time or products for exposure [14:10] Choosing the right social media platform and focusing on evergreen content [16:08] Leveraging AI tools to create unique social media visuals [18:05] Benefits of affiliate programs to create a cost-effective sales network [19:20] Avoiding discount code leaks for better attribution tracking [21:25] Referral programs with simple incentives for satisfied customers [23:18] Emphasizing revenue-sharing over traditional ad expenses [24:01] Exchanging services for marketing placements as a budget-friendly tactic [25:02] Creative social media management partnerships for engagement [26:58] Low-cost tools like email marketing for regular customer engagement [29:44] Adam’s Key Takeaways: Use Google Analytics, Influencer marketing, and join Facebook groups

    32 分钟
  5. 2024/11/12

    A Step-by-Step Guide for Maximizing Profit

    Discover how to maximize profits in your home service business with practical pricing strategies, proven upselling techniques, and mindset shifts that elevate your approach to sales. A step-by-step approach to setting profitable rates, training your team, and building a brand that attracts the right clients. This episode is packed with actionable insights to help you take control of your bottom line and avoid common pricing mistakes. Join host Adam Sylvester and Tom Reber of The Contractor Fight.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the podcast and guest [00:50] Aiming for at least 50% gross profit [01:44] Knowing direct job costs vs. overhead [02:55] Avoiding pricing mistakes by ignoring competitors’ rates [04:25] Shifting money mindsets and valuing work appropriately [05:39] Building brand and relationships to confidently raise prices [06:39] Sales techniques: Roleplay, personal discipline, and lead generation [07:46] Using software to manage and grow business efficiency [08:58] Selling and upselling: Providing better buying experiences for clients  [13:51] Conducting crew leader meetings and tracking weekly progress [15:05] Creating a sales culture: Ringing the cash register daily [16:30] The importance of continuous role-playing in fostering a sales culture [17:28] Higher-level upselling strategies and descope techniques [22:03] Avoiding the distraction of new services before mastering the core [23:25] Adam’s Key Takeaways: Mind your own pricing, train and role-play your salespeople, educate where money goes

    25 分钟
  6. 2024/11/05

    Navigating AI in Your Business: Balancing Tech and Human Touch

    Discover how AI can transform your home service business without losing the human touch. This episode covers common misconceptions about AI, practical applications, and essential guardrails to keep your tech in check. Learn how tools like ChatGPT, Zapier, and Jobber’s AI features can improve efficiency and client satisfaction. Perfect for business owners looking to balance tech with personalized service. Join host Adam Sylvester, and Michelle Jeppesen of Jill's Office.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest [00:50] First misconception about AI: Fear of job loss versus excitement about new possibilities {04:55] Second misconception: Being overly eager to use AI to replace aspects of your business that it shouldn't. [05:47] Practical AI uses for home service businesses [08:23] Cautions with AI and setting guardrails  [09:16] AI-enhanced proposals: Detailed service descriptions to improve client conversion [10:25] Jobber’s AI integration for enhanced communication and efficiency  [11:25] AI tools for analyzing data and identifying effective business practices [12:21] Advanced AI applications: Voice replication, video avatars, and AI-driven hiring tools [13:52] Risks of overusing AI in customer service and the importance of human touch [15:07] Transparency and privacy laws related to AI usage and customer interactions [16:34] When to use human interaction versus automation in customer engagement [17:52] AI’s potential to predict and preempt customer issues and service needs and perform business analysis [20:38] Starting small with AI tools and getting help when needed [21:55] Adam’s Key Takeaways: Focus on things not changing, Use Zapier for automation, Use ChatGPT for descriptions

    24 分钟
  7. 2024/10/29

    Top Automation Hacks to Save Time & Money

    Want to save time and streamline your business operations? This episode covers practical, actionable tips to reduce manual work and stay ahead in today’s market. Learn how to enhance efficiency with online booking, nurture referrals, and boost reviews to grow your business. Join host Adam Sylvester and guest Phil Risher of Phlash Consulting.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest [00:53] Importance of CRMs for tracking leads and automating workflows [02:43] Automating follow-ups improves lead nurturing and conversion [04:30] Examples of automating customer interactions [06:45] How Jobber automates invoicing and tracks performance with reports [07:35] Zapier simplifies automation with growing AI integration [09:52] Creative pricing options help overcome online booking challenges [10:26] Referral partner pages streamline lead submission and tracking [12:28] Automating estimate follow-ups encourages quicker decisions [14:21] Upsell services during fulfillment and follow up on cancellations [15:34] Best practices for automated communication channels [17:38] Reviews and referral requests increase online visibility and boost business [20:50] Setting priorities by identifying your biggest opportunities first [23:16] Adam’s key takeaways: Setup online booking, follow up your reviews, and value-added follow up content

    25 分钟
4.8
共 5 分
25 个评分

关于

Masters of Home Service is here to make your home service more profitable and efficient, and is part of Jobber Blueprint—dedicated to helping home service pros build the future they deserve by providing the best learning, insights, and advice in the business.

你可能还喜欢

若要收听包含儿童不宜内容的单集,请登录。

关注此节目的最新内容

登录或注册,以关注节目、存储单集,并获取最新更新。

选择国家或地区

非洲、中东和印度

亚太地区

欧洲

拉丁美洲和加勒比海地区

美国和加拿大