Paris Talks Marketing

Hop Online
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Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!

  1. AI Tools, Content Systems, and Growth in Marketing with Jakub Grajcar

    AUG 14

    AI Tools, Content Systems, and Growth in Marketing with Jakub Grajcar

    If you want to see how AI is changing marketing work, team roles, and content creation, this episode is for you.In this episode Paris hosts Jakub Grajcar, the Head of Marketing at Talkie.ai. Jakub shares his path in marketing,  and examines how AI is changing marketing strategies. They discuss new skills for marketers, systems thinking, and building AI agents for specialized tasks. Jakub explains his Content  Flywheel and how it turns talks into ongoing content.  Tune in to hear about  AI’s role in shaping marketing jobs, channels, and the future of content.  Episode Talkpoints: AI in Marketing: Tools and TipsVoice Dictation and AI ConfigurationsAI Automation and Workflow Future of AI and Generational Impact0:49 The Future of Marketing Jobs The Content Flywheel Framework The Importance of Conversations in Content Marketing YouTube's Golden Age and Niche ContentLinks and Resources: 1. Jakub Grajcar- www.linkedin.com/in/jakub-grajcar/2. Paris Childress- https://www.linkedin.com/in/parischildress/3.  Learn more about Talkie.ai:  https://talkie.ai/4. Subscribe to Jakub's Substack Silk and Spider: https://jakubgrajcar.substack.com/5. Listen to Scaling Practice Management: https://talkie.ai/podcast-scaling-practice-management/

    47 min
  2. AI, Sales, and the Future of Work with Chris Black

    JUL 24

    AI, Sales, and the Future of Work with Chris Black

    If you're exploring how AI is impacting sales, hiring, and team performance, this episode is for you. Chris Black, CRO at Jolera, joins Paris to talk about how the company has grown into a global MSP with over 700 employees. He shares how they keep a startup mindset, the shift away from white-labeling, and how their channel partner strategy drives scale.This conversation also covers the role of AI. It looks at where AI fits today, what most teams get wrong, and how it is already reshaping the way we hire, sell, and lead. In this episode, you'll hear: How to  build strong channel partnershipsChallenges with white label-service modelHow AI supports sales and marketingWhat to fix before using LLMsThe future of hiring and team performanceTune in to learn what’s working in leadership, growth, and AI adoption today. Resources and links mentioned:🔗 Learn more about Jolera: https://www.jolera.com/👤 Connect with Chris: https://www.linkedin.com/in/chris-black-yyc/📧 Email: chrisb@jolera.com Connect with Paris: https://www.linkedin.com/in/parischildress/

    49 min
  3. Driving Digital Transformation, AI Adoption & Cybersecurity Strategy with Aniq Rajabdeen

    JUL 15

    Driving Digital Transformation, AI Adoption & Cybersecurity Strategy with Aniq Rajabdeen

    Meet Aniq Rajabdeen, Head of Marketing at John Keells IT, the digital transformation arm of Sri Lanka’s largest conglomerate. With years of experience across the US and APAC, Aniq shares his frontline perspective on how enterprises are adopting AI, enhancing cybersecurity, and executing digital transformation initiatives. This conversation covers the growing role of AI in marketing, productivity and the emerging frontier of Generative Engine Optimization (GEO). Aniq also gives practical advice for marketers and enterprises navigating digital change, including internal AI training and managing risks like hallucinations and data privacy.Talk points:1. What John Keells IT does: digital transformation across APAC and the Middle East2. AI enablement for large-scale enterprises3.The concept of “Bring Your Own AI” in corporate teams4. How marketing teams can use AI for productivity and content creation5.Emerging trends in Generative Engine Optimization (GEO) and AI SEO6. Cybersecurity threats and how AI is both a solution and a challenge7. The future of work and upskilling for AI readiness Resources mentioned:1.John Keells IT – https://www.johnkeellsit.com/2. ChatGPT – https://openai.com/chatgpt3. Microsoft Copilot – https://www.microsoft.com/en-us/microsoft-copilot/organizations Connect with us:1. Aniq Rajabdeen - https://lk.linkedin.com/in/aniqrajabdeen2. Paris Childress -  https://bg.linkedin.com/in/parischildress Subscribe to the podcast and leave a review if you enjoyed the episode.

    40 min
  4. Andreas (Dre) Voniatis on Gaining Visibility in AI Search with Audience-Focused Content

    JUN 19

    Andreas (Dre) Voniatis on Gaining Visibility in AI Search with Audience-Focused Content

    Search is changing. AI systems  now control how information is found and shown. In this episode, Andreas Voniatis,  “Dre,” joins Paris  to explain what this shift means for content strategy. His work focuses on helping brands appear in AI-generated responses. Andreas explains how large language models select content and why common SEO tactics are being filtered out.  The conversation covers how to build content that aligns with AI preferences. It breaks down why AI ignores low-effort pages.  Dre teaches why reverse engineering AI outputs does not work, and why deep research and persona driven content now lead to visibility. He outlines how AI surfaces sources based on originality, authority, and relevance to the user’s intent. He prepares marketers to adapt by shifting from ranking  output to high effort assets that reflect what audiences actually search for in context. Tune in to hear how AI is reshaping visibility and why generic SEO content no longer works. Connect with Dre: https://www.linkedin.com/in/andreas-artios/ Learn more about Artios: https://artios.io/ Connect with Paris : https://www.linkedin.com/in/parischildress/

    35 min
  5. What Breaks GTM in B2B Companies with Jack Wilson

    JUN 12

    What Breaks GTM in B2B Companies with Jack Wilson

    Jack Wilson, EVP at Amplify5, joins Paris to break down what causes GTM teams to stall. It’s not just bad leads or a slow pipeline. It’s misalignment, missed signals, and teams pulling in different directions. Jack shares what goes wrong behind the scenes and how to catch it early. He explains how leadership gaps, vague targets, and rushed expansion plans set teams up to struggle. He also talks about where AI helps and where it doesn’t, and why trust still matters more than tech in B2B sales. Stop guessing what’s wrong. Start fixing your go-to-market. In this episode, you’ll learn: How real alignment between sales and marketing drives better resultsThe 4 metrics Jack uses to diagnose any go-to-market teamThe role of storytelling in sales and what Elvis Presley has to do with itWhy AI won’t replace human sellers any time soonHow to make international expansion work for your teamAmplify5,  helps companies scale through offshoring solutions that feel personal, flexible, and fast to activate. The company was built by leaders who once sat on the client side and knew what wasn’t working ; rigid contracts, slow execution, and partners who didn’t deliver. That same mindset shapes how Jack approaches growth, team structure, and long-term success.Check them out here:  Amplify5 Website- https://amplify5.co.uk/ Connect with Jack on LinkedIn:http://linkedin.com/in/ironmanwilsonConnect with Paris Childress: https://www.linkedin.com/in/parischildress/Remember to follow, subscribe and leave us a review on your favorite podcast app.

    47 min
  6. Cybersecurity Marketing with Jitendra Bulani :What Actually Works

    JUN 6

    Cybersecurity Marketing with Jitendra Bulani :What Actually Works

    Want to learn how a bootstrapped cybersecurity company can outsmart well-funded competitors? Jitendra is Chief Marketing Officer  at Infopercept Consulting, a platform-led managed services provider in cybersecurity.  In this episode, we talk about how to win CISOs’ trust, what really drives buying decisions in this space, and how to cut through the noise with creative outreach that actually gets attention.If you’ve ever felt stuck trying to differentiate your security product in a crowded market, or you’re wondering how to prove marketing ROI without vanity metrics, this one’s for you.We also explore the role of AI in marketing, the evolving buyer journey, and what Jitendra would never spend on—even with 5x the budget.  In this episode, you’ll learn:- Why Infopercept bets on use cases, not features- How compliance drives buying decisions (more than security itself!)- Why  Infopercept  avoids exhibitions and big conferences- What fingerprint marketing is and how to build yours- The power of highly personalized outreach for CISOs- How AI is helping them scale insights and content creation Resources and links:1. Connect with Jitendra Bulani : https://www.linkedin.com/in/jitendra-bulani-21557510/2. Connect with Paris Childress on LinkedIn: https://www.linkedin.com/in/parischildress/3. Learn more about Infopercept : https://www.infopercept.com/4. Listen to  Barry Mainz Episode here: https://youtu.be/9HlYBu1pFCc?si=V32qyZgLCkCkNWMW Let us know your biggest takeaway on LinkedIn!

    44 min
  7. How to Build Cybersecurity Companies Right with Lalit Shinde

    MAY 29

    How to Build Cybersecurity Companies Right with Lalit Shinde

    In this episode, Paris speaks with Lalit Shinde, Chief Growth Officer at Sequretek. With over 30 years of experience in AI and cybersecurity, Lalit leads global growth, sales, and partnerships at the company. He also serves as a board member and mentor across multiple organizations in the tech space. Lalit Shinde shares how his team built a cybersecurity company from the ground up and grew it to $25 million in revenue. He explains the mistakes many founders make when entering new markets, including overreliance on direct sales, unclear pricing, and targeting the wrong customers. He discusses why channel partnerships offered a more effective path and how a clear focus helped drive growth. The conversation also looks at the role of AI in cybersecurity, including how to position it as a tool that supports human teams rather than replaces them.Lalit also introduces Continuous Threat Exposure Management, a model that gives CISOs real-time insight into risk and offers a more practical approach than traditional risk assessments. Topics Covered: Going from $0 to $25M in revenueAvoiding GTM and pricing misstepsWhen and why to use channel salesAI’s real role in cybersecurityCTEM vs. periodic risk assessmentTune in to refine how you build, grow, or improve your cybersecurity  brand.

    39 min
  8. Cybersecurity, Strategy, and Leadership: Barry Mainz, CEO of ForeScout

    MAY 22

    Cybersecurity, Strategy, and Leadership: Barry Mainz, CEO of ForeScout

    What does it take to lead a cybersecurity company that protects some of the world’s most sensitive systems? Barry Mainz, CEO of ForeScout, shares what he's learned about decision-making, trust, and communication in a high-pressure industry. This episode pulls back the curtain on how ForeScout operates—and what keeps it grounded. Barry also talks about what gets a CISO to respond, how messaging shapes outcomes, and why internal alignment matters just as much as external strategy. This is a clear, practical conversation about leadership, risk, and the people behind the systems. What You’ll Hear  What messaging actually lands with security buyersHow ForeScout balances AI automation with human control.What it takes to keep teams focused when the pressure doesn’t stopHow ForeScout works with government and critical infrastructureThe leadership habits that drive long-term trust🎧 Like this episode?Share it and leave us a review!  Then subscribe to get more real-world stories from the people doing the work.

    35 min
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Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!

Information

  • Creator
    Hop Online
  • Years Active
    2020 - 2025
  • Episodes
    164
  • Rating
    Clean
  • Copyright
    © Copyright Hop Online™ 2024
  • Show Website
    Paris Talks Marketing