How to Use AI for Market Research

How to Use AI for Market Research

When used correctly, artificial intelligence (AI) can be a very powerful tool in a B2B marketer’s toolkit. It can help to analyze and aggregate large amounts of data, generate insights, frame the approach for the research, and make the entire process faster and more efficient. How can B2B marketers fully optimize AI for their work?

That’s why we’re talking to AI expert and “explorer” Dale Thomas (Founder, ActionableOps) about how B2B marketers can leverage AI for market research. During our conversation, Dale reiterated the importance of embracing the use of AI for research purposes. He also highlighted the pitfalls to avoid and how B2B marketers can better organize their approach when they plan for market research, find experts, and synthesize data.

https://youtu.be/S589ojh3N7A

Topics discussed in episode

• [2:03] The importance of AI in market research – accelerate the research process, reduce human error, and increase data accuracy
• [5:41] How to use AI in an ethical manner:
  • Human oversight is important
  • Be transparent in AI usage
  • Be aware of the bias in data
• [9:47] Pitfalls to avoid when using AI for research:
  • Relying too heavily on AI without human interpretation
  • Issue of bias in AI models
• [13:40] AI’s role in organizing market research:
  • Help create research strategies and methodologies
  • Find experts
  • Analyze and synthesize data more efficiently
• [20:53] How to deal with the issue of plagiarism when it comes to AI
• [24:05] Dale provides some actionable tips:
  • Start with clear objectives and strategies before using AI
  • Invest in tools that align with specific needs and integrating them into existing workflows
  • Combine AI insights with human expertise
  • Have ethical guidelines and governance frameworks in place
• [25:23] Strategy for AI adoption:
  • Have a short-term strategy for AI, focusing on the next 6 months
  • Understand your values around AI and ensure that your tools and usage align with these values
  • Be aware of local and international regulations related to AI usage
• [29:03] Dale’s go-to AI tools for market research

Companies and links mentioned

• Dale Thomas on LinkedIn
• ActionableOps
• Professor Cortex
• The “AI Guide for Small Business Success” Book
• AppSumo
• ChatGPT
• Claude
• Grammarly
• Perplexity
• TextCortex
• Matt Cutts

SPEAKERS

Christian Klepp, Dale Thomas

Christian Klepp  00:00

Dale Thomas is the founder of ActionableOps, a company that specializes in AI driven business optimization. He’s had the privilege of leading businesses and witnessing firsthand the transformative power of AI and its implementation in practical, meaningful and ethical ways. He’s also the author of the number one Amazon bestseller, The Ultimate AI guide for small business success. Tune in to fi