The Revenue-Driven CMO

Chris Mechanic
  • 5.0 (15)
  • MARKETING
  • UPDATED WEEKLY
The Revenue-Driven CMO

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

  1. Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health

    APR 9

    Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health

    How can the team and authentic leadership in marketing drive growth and brand transformation?   In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Justin Steinman, Chief Marketing Officer at Ensora Health, a leader in healthcare marketing and brand development. Justin, with his extensive background in marketing and product development, shares invaluable insights into the power of authenticity in leadership and marketing communications.   We dive into the strategic rebranding of Therapy Brands to Ensora Health, exploring the rationale behind the transformation and the new brand strategy of integrating multiple legacy products. Justin highlights the importance of comprehensive research and a collaborative approach in crafting a new identity that resonates with both customers and internal teams.   Throughout our conversation, Justin emphasizes the importance of empowering great teams and fostering an authentic approach to marketing leadership. His insights provide actionable guidance for CMOs and marketing leaders who are looking to lead their companies through successful brand transformations and elevate their marketing efforts.   Key takeaways include: The role of authenticity in leadership and marketing communications. The strategy behind a successful rebrand and integrating multiple legacy products. How building and empowering strong teams can lead to marketing success. The importance of collaboration and research in brand development. If you're a CMO or marketing leader in any industry, this episode is packed with actionable strategies for driving growth, brand evolution, and leadership success. Whether you're leading a rebrand, empowering your team, or looking to refine your marketing playbook, Justin’s insights will help you navigate the complexities of modern marketing and lead with authenticity. Quote of the Show:  ”If you can't explain what you're selling to your spouse or partner across the dinner table, then you're probably marketing it wrong.” - Justin Steinman   Connect with Justin: LinkedIn: https://www.linkedin.com/in/justinsteinman/  Company website: https://ensorahealth.com/  Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950     Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17   iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/   Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/    The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    47 min
  2. How Blending Creativity and Data Elevates Marketing with Maggie Lower, CMO of ABC Fitness

    APR 2

    How Blending Creativity and Data Elevates Marketing with Maggie Lower, CMO of ABC Fitness

    How can creative leadership and data-driven strategies transform marketing for business growth?   In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of experience to the table. She dives deep into the power of blending creativity with data-driven marketing, sharing her journey and insights on elevating brand strategy at ABC Fitness.   Maggie highlights the importance of product marketing, talent acquisition, and embracing AI to innovate fitness offerings. She also discusses how diversity in marketing campaigns can foster emotional connections with customers. From the evolving role of fitness in consumers’ lives to the industry challenges that come with rapid change, Maggie offers actionable advice for marketers looking to stay ahead of the curve.   Key Topics Covered: How blending creativity with data-driven approaches drives marketing success. The role of AI in modern marketing and its impact on fitness brands. Making diverse faces visible in campaigns to foster emotional connections. Navigating the challenges and opportunities in the fitness industry. Watch this video to discover how these strategies can propel your marketing efforts and foster business growth!   Whether you're a marketer, CMO, or business leader, this episode is packed with practical advice to help you take your marketing strategies to the next level. Don't forget to like, comment, and subscribe for more expert insights on revenue-driven marketing and brand success. Quote of the Show: ”If everybody gives you a thumbs up, you probably haven't pushed yourself enough.” -Maggie Lower  Connect with Maggie: LinkedIn: https://www.linkedin.com/in/maggiemlower/details/experience/  Company website: https://abcfitness.com/  Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950     Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17   iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/   Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/    The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/   #MarketingStrategy #DemandGeneration #BrandStorytelling #BusinessGrowth #DigitalMarketing #MarketingTips #BrandAwareness #LeadGeneration #ContinuousLearning #MarketingAlignment #MarketingInnovation

    41 min
  3. How Passion-Driven Marketing Drives Success with Jen Rapp, CMO of Superside

    MAR 26

    How Passion-Driven Marketing Drives Success with Jen Rapp, CMO of Superside

    How can strong brand marketing and creative flexibility drive business growth and success?   In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, including aligning with company founders' visions, working for brands where she is the target customer, and the importance of brand marketing in driving growth.   Jen shares her insights on navigating IPOs, brand evolution, and creative flexibility, offering invaluable advice for marketers seeking to elevate their strategies. She also talks about her recent work at Super Side, leading a major rebrand to position the company as a leader in AI-powered creative services for enterprise clients.   Key Topics Covered: How aligning with a company's mission and vision fuels marketing success. The role of brand marketing and creative flexibility in driving growth. Navigating IPOs and building a strong brand presence. Superside’s rebrand and positioning as an AI-driven creative service. The importance of understanding the target customer in marketing decisions. Watch this video to learn how these strategies can elevate your own marketing approach and drive growth!   Whether you're a marketer, CMO, or business leader looking to level up your marketing game, this episode is full of actionable insights. Don’t forget to like, comment, and subscribe for more expert advice on revenue-driven marketing and brand success.   Quote of the Show: ”I think it's cool to be a fan. I think it's cool to engage with brands and to engage with the leaders of those brands.” - Jen Rapp   Connect with Jen: LinkedIn: https://www.linkedin.com/in/jen-rapp-3234aa10/  Company website: http://www.superside.com/    Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950     Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17   iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/   Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/    The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/   #MarketingStrategy #DemandGeneration #BrandStorytelling #BusinessGrowth #DigitalMarketing #MarketingTips #BrandAwareness #LeadGeneration #ContinuousLearning #MarketingAlignment #MarketingInnovation

    55 min
  4. How a Human-Centric Marketing Strategy Drives Engagement & Trust with Cammie Doder, CMO of Aspiriant

    MAR 19

    How a Human-Centric Marketing Strategy Drives Engagement & Trust with Cammie Doder, CMO of Aspiriant

    How can a human-centric approach in marketing drive client engagement, trust, and success?   In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Cammie Doder, the Chief Marketing Officer at Aspiriant, to explore how a human-centric marketing approach can drive client engagement, build trust, and ensure long-term success. Discover the power of understanding individual client needs, leveraging real-life personas in marketing, and implementing a client-intimacy model that fosters stronger relationships with high-net-worth clients.   Cammie shares her expertise on Aspiriant's unique marketing strategies, emphasizing the creation of relatable, user-friendly content tailored to clients. Learn how AI, evolving technologies, and organizational alignment play a crucial role in shaping successful marketing campaigns.   Key Topics Covered: How to create personalized, human-centric marketing strategies. The importance of client intimacy and using real-life personas in marketing. How AI and evolving technologies are transforming marketing efforts. Aligning organizational culture with marketing strategies for stronger client relationships. Building trust and fostering long-term client engagement through personalized marketing.   Watch this video to learn how you can apply these strategies to enhance your own marketing approach and drive real results!   If you're a marketer, business leader, or CMO looking to improve client engagement, elevate your marketing strategies, or stay ahead of digital marketing trends, this episode is packed with actionable insights. Don’t forget to like, comment, and subscribe for more expert insights on revenue-driven marketing strategies.   Quote of the Show:  ”As marketers we have to be reminded that it's really humans at the end that are consuming our products. So really thinking about one person at a time and really being mindful.” - Cammie Doder   Links: LinkedIn: https://www.linkedin.com/in/cammiedoder/  Company website: https://aspiriant.com/    Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950     Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17   iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/   Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/    The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/   #MarketingStrategy #DemandGeneration #BrandStorytelling #BusinessGrowth #DigitalMarketing #MarketingTips #BrandAwareness #LeadGeneration #ContinuousLearning #MarketingAlignment #MarketingInnovation

    50 min
  5. How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech

    MAR 12

    How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech

    How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies?   In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful B2B marketing. With his wealth of experience in increasing market valuations, developing high-performing teams, and creating powerful marketing campaigns, Tamir shares invaluable insights on how marketing leaders can position their organizations for long-term growth.   We dive deep into the critical importance of aligning your marketing efforts with investor KPIs, how to hire and manage the best teams, and why focusing on customer marketing is essential for B2B success. Tamir also discusses how Trintech is revolutionizing the finance and accounting functions for businesses, both in the enterprise and SMB markets.   In our conversation, we also explore the evolving role of AI in B2B marketing, and how maintaining a human element in customer interactions is more important than ever. Tamir’s insights on balancing technology with personal touch provide actionable takeaways for anyone in the marketing field.   Key takeaways include: The importance of aligning marketing strategies with investor expectations. How to build and lead high-performing marketing teams. Why customer marketing should be a top priority for B2B companies. The role of AI in modern marketing and the need for a human touch in customer relationships.   If you're a B2B marketer or marketing leader, this episode is packed with actionable insights to help you drive business growth, increase customer satisfaction, and make a meaningful impact with your marketing strategies. Quote of the Show:  ” If you want something really to get done, you gotta limit the number of 'Ands'. ” -Tamir Sigal   Connect with Tamir: LinkedIn: https://www.linkedin.com/in/tamirsigal/  Company website: http://www.trintech.com/  Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950     Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17   iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/   Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/    The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ #CommunityBuilding #B2BMarketing #CustomerSuccess #MarketingStrategy #RevenueGrowth #SaaSMarketing #ChiefMarketingOfficer #RevenueDrivenCMO

    46 min
  6. Empathy in Marketing: The Key to Driving Long-Term Success! with Carolyn Sarnoff, CMO of Pattern

    MAR 5

    Empathy in Marketing: The Key to Driving Long-Term Success! with Carolyn Sarnoff, CMO of Pattern

    How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth?   In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical role of empathy in both marketing and leadership, arguing that understanding the emotional and practical challenges of clients is key to creating authentic and effective marketing strategies.   We dive deep into Pattern’s unique business model, which includes purchasing inventory from brands to help them navigate e-commerce marketplaces. Carolyn discusses how leveraging both AI and human creativity in marketing can lead to more innovative and efficient strategies. She also highlights the importance of creating non-transactional interactions with clients, building genuine communities, and fostering long-term relationships that go beyond simple sales.   Key takeaways include: The importance of empathy in marketing and leadership for building authentic client relationships. How AI and human creativity can work together to enhance marketing strategies and improve efficiency. The role of non-transactional interactions and community building in long-term customer success. How Pattern’s unique business model supports brands in navigating the complexities of e-commerce marketplaces.   If you're a B2B marketer or leader looking to enhance your brand’s marketing strategy, improve customer engagement, and build lasting relationships, this episode is packed with valuable insights and actionable strategies. Tune in to learn how you can leverage empathy, AI, and creative solutions to drive business growth and success.   Quote of the Show: ”Showing empathy and understanding the challenges that someone is going through is going to help your messaging resonate so much better.” -Carolyn Sarnoff   Connect with Carolyn: LinkedIn: https://www.linkedin.com/in/carolyn-sarnoff-a844991/  Company website: https://www.pattern.com/  Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950     Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17   iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/   Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/    The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    50 min
  7. Scaling Content 10X—And Making It Better, Not Worse! with Ian Lowe, CMO of Level Access

    FEB 26

    Scaling Content 10X—And Making It Better, Not Worse! with Ian Lowe, CMO of Level Access

    How can digital accessibility in marketing empower businesses and drive growth?   In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of experience, Ian shares his journey from developer to CMO and emphasizes the crucial role accessibility plays in modern marketing strategies.   Ian discusses the growing importance of digital accessibility, particularly for those with disabilities, and how it impacts business growth. We dive into the strategies behind creating scalable content and marketing engines that integrate quality with quantity. Ian also shares his approach to using AI as a writing partner and leveraging SEO to capture active intent.   Throughout our conversation, we touch on Level Access’s mission to ensure digital experiences are accessible to all and the legal considerations surrounding accessibility. Ian also discusses the future of digital marketing, including the evolving role of influencer marketing in driving awareness and engagement.   Key takeaways include: The importance of integrating digital accessibility into your marketing strategy. How scalable content and AI can enhance marketing efficiency. The legal implications and business benefits of accessibility. The role of influencer marketing in expanding reach and customer engagement. If you're a marketing leader, CMO, or business owner, this episode provides actionable insights to help you drive long-term growth through accessible and inclusive marketing strategies. Whether you're looking to optimize your content creation process or ensure compliance with accessibility standards, Ian’s insights will provide valuable takeaways to elevate your business. Quote of the Show:  ”Accommodations for people with disabilities tend to make things better for everyone.” -Ian Lowe   Connect with Ian: LinkedIn: https://www.linkedin.com/in/idlowe/  Company website: https://www.levelaccess.com/  Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/   The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/   #DigitalAccessibility #InclusiveMarketing #AccessibilityMatters #MarketingStrategy #RevenueGrowth #ChiefMarketingOfficer #RevenueDrivenCMO

    50 min
  8. 5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe

    FEB 19

    5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe

    How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa’s proven five-step strategy for driving business growth through marketing—designed to fuel product adoption, boost customer success, and ensure long-term impact. Elyssa shares her expert insights on building effective marketing strategies by understanding your audience, researching the total addressable market (TAM), and prioritizing high-value products. She highlights the importance of creating comprehensive playbooks and continuously gathering feedback to refine strategies and sustain growth. During our conversation, Elyssa also talks about the value of listening to sales teams and how leveraging TAM data can help make more informed, strategic decisions. With over a decade of experience, she emphasizes the need for strong collaboration between sales and marketing teams while staying closely connected to market trends and customer feedback. Key takeaways include: How to align sales and marketing teams for stronger, more effective collaboration. The importance of understanding your audience and researching your total addressable market (TAM). How prioritizing high-value products can accelerate growth. The role of playbooks and continuous feedback in refining marketing strategies. Actionable tactics for leveraging market insights to make strategic decisions. If you're a marketing leader in B2B, SaaS, or tech, this episode is packed with valuable insights and strategies to help you build more effective, growth-oriented marketing initiatives. Whether you’re looking to improve product adoption, refine your marketing approach, or foster deeper collaboration with sales, this discussion will give you the tools and knowledge to drive long-term success.   Quote of the Show:  ” I firmly believe that marketing drives the growth of the business by taking the lead and really aligning every department to a shared goal.” -Elyssa Steiner   Connect with Elyssa: LinkedIn: https://www.linkedin.com/in/elyssasteiner/  Company website: https://www.cantaloupe.com/  Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/   The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    46 min
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5
out of 5
15 Ratings

About

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

Information

  • Creator
    Chris Mechanic
  • Years Active
    2018 - 2025
  • Episodes
    231
  • Rating
    Clean
  • Copyright
    © 368454
  • Show Website
    The Revenue-Driven CMO

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