How To Use Social Media For Virtual Event Marketing The Virtual Event Strategist

There's more to social media for virtual event marketing than posting tweets and Instagram Stories.
 
Think about it... the average tweet has a lifespan of just 18 minutes, after which it's highly unlikely anyone will see that tweet. Stories disappear completely after 24 hours. Posts to LinkedIn and Facebook have similarly short lifespans of utility.
 
And no matter when we post, the majority of our followers will not be online and will not be in a position to see our content. Between the timing of the post, and the deluge of other content being shared that quickly pushes our virtual event announcements out of the picture and down the feed, typical social media marketing is destined to reach just a fraction of our audience.
 
So what are we supposed to do for virtual event marketing? Post more? Give up?
 
Neither. There are frameworks you can follow that help you determine the perfect cadence of social media marketing activity and, more importantly, there are opportunities for you and your brand to Be Social on social media in ways that are stunningly effective at promoting your event.
 
Ready to learn how? That's what we're covering in today's episode of The Virtual Event Strategist podcast.
 
~ LINKS ~
 
Full notes and transcript: https://www.thesocialmediahat.com/blog/how-to-use-social-media-for-virtual-event-marketing/ 
Social Media Planner: https://www.thesocialmediahat.com/help/social-media-planner/ 
Virtual Event Planner: https://www.thesocialmediahat.com/blog/steal-this-virtual-event-plan-for-a-flawless-event/ 
Agorapulse: http://www.agorapulse.com?via=allton

Agency Summit '22: https://social.agorapulse.com/summit 
Video for Virtual Event Marketing: https://www.thesocialmediahat.com/blog/how-to-use-video-for-virtual-event-marketing/ 
Determining Virtual Event Audience: https://www.thesocialmediahat.com/blog/virtual-event-strategy-how-to-narrow-focus-to-achieve-broader-goals/