How To: Use social media to grow your recruitment business

Brand awareness – when you start your recruitment business, it’s likely that you will need to work hard and leverage personal connections to get your brand and name ‘out there’. And social media could be one of the places to do this. Engage with your audience – where better to start engaging with your audience and demonstrating that you are an expert in field, than social media. Of course, you don’t want to become a keyboard warrior (personal interaction is just as important) but integrating the use of social media platforms into your recruitment and marketing strategy as an additional layer is sure to reap rewards. It’s expected – not always the best reason to do something, I acknowledge. But, in today’s technology driven age, having a presence either online or on social media is expected by most – in fact, just yesterday I received a call from a candidate who couldn’t believe one of the businesses they wanted to contact didn’t have a website or Facebook page – they even asked me if the business actually existed! Show your personality – social media platforms give your network an opportunity to glimpse into your world and your business, showing your personality and culture. Just be sure not to share too much ‘personality’ – remember to strike a balance between personality and professionalism. Not only might you attract customers, you may also attract new members to your team, enabling your business to grow. Passive candidates – yes, you will increase your reach by posting adverts on job boards but only if job seekers are viewing your adverts. Which means they need to be looking on the job boards in the first place. Social media platforms give you a way in which to build your brand with passive candidates (i.e. those that aren’t actively seeking a new position).