The Modern SaaS Podcast

Aditya Kothadiya
  • 5.0 (15)
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The Modern SaaS Podcast

The podcast for SaaS founders and operators, where we discuss how to build and grow B2B SaaS in a modern way. Real conversations, straight from the heart.

  1. FEB 23

    How simple changes to coaching can elevate performance: Aditya Kothadiya

    In this episode, we're shaking things up a bit as Erin Hartje, Head of Brand at Avoma, steps into the hosting seat. We are diving deep into the world of coaching with none other than Aditya Kothadiya, CEO of Avoma. As we step into 2024 with aspirations for growth and improvement, coaching takes center stage in our discussion. Aditya shares invaluable insights into why coaching should be a top priority for leaders across various teams, not just in sales but also in customer success, marketing, and beyond. Drawing from Avoma's expertise, we explore practical ways to implement effective coaching practices. From setting up regular, proactive coaching sessions to utilizing AI for personalized feedback, we talk about actionable steps leaders can take to elevate team performance. But it's not all just about the processes—it's about the culture. We delve into the importance of embedding a coaching culture within organizations, right from the hiring process. How to find the right fit for your team, someone who embraces feedback and values continuous improvement. Tune in and get ready to elevate your coaching game!

    34 min

  2. JAN 11

    How to win in a competitive market: Sujan Patel

    Get ready for a power-packed episode as we sit down with the incredible Sujan Patel, Founder and CEO of Mailshake, to unravel the secrets to standing out and winning in a competitive market. Today, competition is popping up all around us, vying for the attention of the very few buyers ready to buy. Sellers need to up their game. Join us for a casual chat where Sujan shares insights on standing out to modern buyers, crafting a killer pitch and what Sales leaders must know and do in order to win. Whether you're a seasoned SaaS leader or just starting out, this episode is your fast track to success in the hustle of the competitive market. Let's dive in and start winning together!

    35 min

  3. JAN 4

    Creating modern buyer experiences that convert: Natalie Marcotullio

    Are you delighting or frustrating buyers? Are you keeping pace with the latest trends buyers expect when they land on your website? Are you staying top of mind? 🤔 Aditya and Natalie Marcotullio, Head of Growth and Operations at Navattic, kick back to chat about the best practices for creating modern buying experiences that actually convert. Discover strategies to turn visitors into customers, beginning with your website's explainer video and how you present (or hide) pricing. Make sure you're effectively showcasing the true value of your product, making it a no-brainer for potential buyers. Aditya and Natalie also dive into some additional tips for PLG companies when choosing the right channels for your audience, how to build nurture campaigns and starting your own influencer program to keep your brand top of mind.

    29 min

  4. 09/14/2023

    How to build your community from the scratch: Lloyed Lobo

    In this episode of The Modern SaaS Podcast, Lloyed Lobo, the founder of Boast.ai and Traction, joins us to discuss how to go about building a community. Lloyed is also the author of the book "From Grassroots to Greatness" which gives you 13 rules to build an iconic brand with the help of comunity. Through this episode, he shares with us the insights he's gathered from years of experience in building startups, communities, events, and conferences, and distills community building into a framework called CAMPER. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:53 -The problem discovery for Boast.ai 04:42 - Startups are built in phases 07:11 - The two major gaps that startup community solves 08:25 - How to identify which problem to tackle 12:40 - How the Traction conference came into being 16:13 - Building social proof 25:15 - Budgeting and ROI planning when building a community 28:00 - Overcoming setbacks 30:25 - Need to communicate value regularly 32:10 - Lloyed's inspiring story 39:00 - The CAMPER framework for community building 39:48 - How concepts become a cult 41:21 - 6 core values 53:30 - Where should you start? 55:00 - Types of communities you can build 1:00:00 - Enabling customers to run your community 1:07:37 - Why host the cool parties 1:12:57 - Closing notes

    1h 13m

  5. 09/05/2023

    How problem defining helps you close deals faster: Aman Singh

    In this episode of The Modern SaaS Podcast, Aman Singh, founder of The Curious Consultant explains how problem defining and problem solving are two different facets of sales and customer success. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:16 - The story behind 'The Curious Consultant' 04:10 - The taboo behind talking about failures 07:27 - The hypothesis of inefficient meetings 08:40 - Failing your way to success 11:33 - The need to be vulnerable 16:10 - 80% of your sales is won and lost in discovery calls 16:26 - Lead with fear 18:42 - Why extreme ownership is important for sales 19:17 - Problem defining 25:23 - Problem defining vs problem solving 29:34 - How to know you've moved from symptoms to disease 32:04 - Understanding introversion vs extroversion 38:58 - Gender biases in sales 44:30 - Selling to different geos 49:04 - Do not use presentations, have conversations 52:35 - Closing notes

    53 min

  6. 08/24/2023

    How onboarding shapes customer churn & expansions: Srikrishnan Ganesan

    In this episode of The Modern SaaS Podcast, Srikrishnan Ganesan, the CEO of Rocketlane, joins us to discuss how customer onboarding shapes churn and expansions. He shares with us the insights he's gathered from years of experience, and explains how onboarding can help your company avoid costly churn and help you build the base for account expansions. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 00:56 -True churn happens in onboarding 03:22 - The story behind Rocketlane 06:32 - The customer shareability gap 09:48 - Purpose built software vs. all-in-one solutions 15:19 - Need for customer status update 18:13 - Common mistake: Not sharing implementation timelines with customer 22:42 - Have a pre-kick off call 27:43 - Shifting responsibilities in the product-led sales world 31:06 - Role of community in shaping the product 34:30 - How building a community helps 38:06 - Where does community fit in the org chart 40:04 - What's a great buyer journey 43:53 - Focus on brand from early 44:46 - Closing notes

    46 min

  7. 07/14/2023

    How to close deals faster in the current economy: Mor Assouline

    In this episode of The Modern SaaS Podcast, Mor Assouline, the founder of FDTC, shares with us some his insights on what it takes in the current economic conditions to have a better deal close rate and how to create successful customer journeys. He shares actionable tips on how to do forecasting better, set the right expectations, and what high quality sales discovery and demo looks like. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:40 - Is it a market issue or sales issue? 06:42 - How to arrive at sales quota 10:27 - Setting expectations upfront 11:29 - The need for sales coaching for the current environment 11:14 - Why sales needs so much coaching? 15:16 - Building a buyer scenario matrix 18:10 - How much should reps know about their product 24:30 - The frustrations in buying experience 29:30 - Qualifying the demos booked 32:16 - Optimizing the demo to close experience 33:31 - Things not to miss when you give a demo 36:48 - Case example: How to do a disco+demo 39:45 - The narrative is more important than the feature 41:28 - Building a culture of learning 46:52 - Habits to get the most value of meeting insights 52:00 - Build familiarity before your do your outreach 52:34 - Closing notes

    53 min

  8. 07/06/2023

    The shocking truth about selling SaaS in today's market

    Mona Akmal, CEO of Falkon AI, joins Aditya Kothadiya on the Modern SaaS Podcast to talk about the game-changing shift in SaaS sales. In this episode, Mona discusses the shocking truth about how SaaS sales works in today's world. If you're looking to improve the buyer experience and sales conversion, then this episode is for you. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:17 - The Falkon journey 03:36 - Sales and pivots based on feedback 05:44 - Why sales win rates go down upon transition from founder-led? 07:10 - Founders should never hire sales until... 11:14 - Why sales needs so much coaching? 16:20 - Sales acumen is key 18:24 - The sales decision tree 19:45 - Executing the sales decision tree 22:22 - Bad sales advice vs good advice 27:54 - Sales now is different from last 5 years 33:00 - Improve sales efficiency 34:28 - Don't bring your sales engineer on your first demo 39:50 - Don't offer this kind of experience 40:46 - The mistake while we sell 47:06 - How is Falkon different 52:17 - Stop chasing product market fit

    55 min
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Ratings & Reviews

5
out of 5
15 Ratings

About

The podcast for SaaS founders and operators, where we discuss how to build and grow B2B SaaS in a modern way. Real conversations, straight from the heart.

Information

  • Creator
    Aditya Kothadiya
  • Years Active
    2022 - 2024
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © 2024 The Modern SaaS Podcast
  • Show Website
    The Modern SaaS Podcast

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