Writing sales copy — and copywriting in itself — is an art form. If done the right way, it can be very lucrative for a business. Today, Chalene speaks with Wahida Lakhani (super talented copywriter, involved in many Team Johnson and SmartLife projects). Wahida shares the secrets you need to know when writing any type of copy: from email to social media post to website. You’ll definitely want to take notes and refer back to this episode whenever you find yourself about to tackle some copy.