How Vista Social Makes Marketing to Marketers More Human Social Pros Podcast

We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud 
ICUC 
Full Episode Details  

Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind. 

Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.  

She explains Vista’s recipe for marketing to marketers, how they keep things human, authentic and relatable and how they’ve been using ChatGPT. 

Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable. 

In This Episode: 

0:00 – Introduction 
5:06 – What does Vista Social do? 
9:11 – TikTok as a search engine 
9:50 – Getting in the trenches with clients 
11:16 – Being on camera 
13:20 – Finding the right voice 
14:56 – Using ChatGPT 
25:08 – Staying authentic and human with AI 
29:06 – Discussing mental health on social 
32:44 – Measuring success/decisions on channels 
34:15 – Where to follow Vista Social and Brittany 
35:03 – Final two 
37:22 – Outro  

Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 
Vista Social 
Vista Social on Twitter 
Vista Social on Instagram 
Vista Social on TikTok 
Follow Brittany on LinkedIn 
Follow Brittany on Instagram 

Visit SocialPros.com for more insights from your favorite social media marketers.