How And Why CEOs Must Tell a Great Story for Their Company (With Chris Brogan)

On today’s podcast, I had the opportunity to speak with sought-after marketing expert and storyteller, Chris Brogan. In a world where consumers have infinite choices, they choose companies that align with their values. Uber vs. Lyft, Nike vs. Adidas, Chick-fil-A vs Popeyes, and on and on. It’s all about storytelling rather than just building the minimum viable product. If you’re a CEO who’s raising money or marketing your company, your business’s story needs to align with who you are and what you really believe in. Chris talks about all this and much more, so you won’t want to miss this episode!

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