All About The Customer

Influitive
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We talk with customer-obsessed people to uncover how you can be more customer-focused. From customer marketers to CS leaders, we go deep with people who put their customers at the heart of everything they do. This podcast is for: Customer marketers, advocacy/community builders, CS leaders. Your host is Dan Kalmar. Dan is the managing director of Upshot by Influitive, where his team creates authentic customer stories for industry-leading companies like Cisco, HPE, and Dropbox. He’s also the host of the All About the Customer podcast, but you knew that already, didn’t you?

  1. Why Customer Marketing Is a Lonely Profession—and Why It Doesn’t Have to Be

    17/01/2024

    Why Customer Marketing Is a Lonely Profession—and Why It Doesn’t Have to Be

    Customer marketing can be a lonely job. That’s bad for customer marketers, their companies, and customers. Evan Jacobs, Head of Customer & Partner Marketing at Chainalysis, shares why customer marketing is both lonely and dangerous, how this isolation impacts our companies and customers, and how to start working more cross-functionally with other teams.

    31 min
  2. The Intersection of Customer Marketing and Customer Education

    16/01/2024

    The Intersection of Customer Marketing and Customer Education

    Customer education and customer marketing logically overlap but are too often disconnected. Customer education makes great material, and then marketing promotes it. But Shannon Howard, Director of Customer & Content Marketing at Intellum, believes the two functions should combine forces. In this episode, Shannon dives into why customer marketing can better enable customers to turn into advocates, how customer education can scale customer success, and how customer marketing and education can work more closely together.

    33 min
  3. Your Customer Is Not Your Enemy

    16/01/2024

    Your Customer Is Not Your Enemy

    Customers might not always be right, but they also aren’t the enemy when things go wrong. When SaaS relationships break down, Casey Trujillo, Vice President, Sales Excellence at BrainStorm Inc, sees everyone turn on each other. But it doesn’t have to be this way. In this episode, Casey breaks down how to set up SaaS relationships for success and what to do when they break down.

    36 min
  4. Making It Personal: Your Key Differentiator to Business Success

    16/01/2024

    Making It Personal: Your Key Differentiator to Business Success

    Too often, businesses focus on product personalization. But they don’t focus enough on ensuring their customers are cared for as humans. Best-selling author Dr Joseph Michelli believes this “making it personal” approach is the key to success. In this episode, Dr Michelli shares the meaning of making it personal, why caring for our customers as people is good for business, and examples of companies from Starbucks to The Ritz-Carlton who are doing it right.

    31 min
  5. How AI Can Aid—and Hurt—Customer Communities

    09/01/2024

    How AI Can Aid—and Hurt—Customer Communities

    In the time of AI, Carrie Melissa Jones believes we need community now more than ever. In this episode, Carrie shares AI's positive and negative impacts on community building, how not to lose our humanity in the age of AI, and some AI tools that can help you scale your customer community efforts the right way.

    35 min
  6. 2023 All About the Customer podcast recap

    27/12/2023

    2023 All About the Customer podcast recap

    Let's look back at the year that was. In this episode, we dive into a recap and soundbite from each of 2023's 18 episodes.

    42 min
  7. Stop Waiting: Why You Should Engage Customers as Advocates from the Start

    13/12/2023

    Stop Waiting: Why You Should Engage Customers as Advocates from the Start

    Too often, we wait months—or even years—to engage customers as advocates. But in waiting, we lose out on valuable opportunities. In this episode, Udemy's CMO Dr. Genefa Murphy shares how to engage customers earlier, the massive missed opportunities that happen when you don’t, and why advocacy should truly be a two-way street.

    38 min
  8. How Autodesk Is Doubling Down on Customer-Centricity

    29/11/2023

    How Autodesk Is Doubling Down on Customer-Centricity

    Autodesk has long been a product-driven company. And while they were always customer-centric, they knew they needed to double down and shift from being product-driven to customer-driven. In this episode, Vikram Dutt, Vice President of Industry & Portfolio Marketing at Autodesk, shares the reason for this shift, how they’ve codified these approaches in their marketing efforts, and why being more customer-centric has been empowering to his team.

    36 min
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We talk with customer-obsessed people to uncover how you can be more customer-focused. From customer marketers to CS leaders, we go deep with people who put their customers at the heart of everything they do. This podcast is for: Customer marketers, advocacy/community builders, CS leaders. Your host is Dan Kalmar. Dan is the managing director of Upshot by Influitive, where his team creates authentic customer stories for industry-leading companies like Cisco, HPE, and Dropbox. He’s also the host of the All About the Customer podcast, but you knew that already, didn’t you?

Información

  • Creador
    Influitive
  • Años de actividad
    2022 - 2024
  • Episodios
    38
  • Clasificación
    Apto
  • Copyright
    © All rights reserved.
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