HUL’s Vim throws the kitchen sink at men

HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.

Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.

Check out the ads here:

• Vim Black product packaging 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg
• Vim Black product packaging 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg
• Vim’s confession: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg
• Vim Black ad starring Milind Soman: https://www.youtube.com/watch?v=bEDNbPQyVVw
• Vim Black ad 2: https://www.youtube.com/watch?v=5Z61w6ZFUEY
• Vim Black ad 3: https://www.youtube.com/watch?v=HIQ9Wk1W3xI

Vim ad campaign featuring Virender Sehwag:

• https://www.youtube.com/watch?v=CAAl3J0yKyw
• https://www.youtube.com/watch?v=AwY0IjoSNRk
• https://www.youtube.com/watch?v=h03H-e0rpCM

Vim’s December 2021 ad campaign:

• https://www.youtube.com/watch?v=6b8f3XQZZXc

P&G Ariel’s Share The Load campaign:

• https://www.youtube.com/watch?v=AIr5btESyNA
• https://www.youtube.com/watch?v=wJukf4ifuKs
• https://www.youtube.com/watch?v=8QDlv8kfwIM
• https://www.youtube.com/watch?v=DA64FF7MR58

Lloyd Unisex washing machine ad:

• https://www.youtube.com/watch?v=vOX0XrxYqpc

Henkel’s Pril Tamarind ad:

• https://www.youtube.com/watch?v=yGU34cOjQRg 

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

See omnystudio.com/listener for privacy information.