Human-Centered Design & Entrepreneurial Strategies for Public Leaders: Testing, Failing Fast, and Maximizing Growth w/ Andrew Hutton

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Guest:
Andrew Hutton is co-founder of Day One, which supported early-stage founders and their teams in navigating from 0 to 1 by taking a customer-discovery-led approach to go-to-market. Andrew is an industry-leading expert in human and user-centered design principles, a master at customer interview techniques, a teacher, coach, a former illustrious Parsons School of Design professor, and an Elected Leaders Collective board member. This episode is all about transferrable knowledge, learning from another wisdom tradition to set yourself apart in public service - in this case, entrepreneurship and start-up mindset. 

About the Episode: 

In this episode, we discuss how a pig farm in Uganda took Andrew from West Wing dreams to the mean streets of entrepreneurship. The principles, practices, and strategies of an entrepreneurial mindset and how they can be applied in your public service journey. Human-centered design and design thinking, how you can use small tests to improve professional and personal efficacy and mitigate downside risk to drive public policy innovation. Creating positive constraints to encourage growth and nimbleness to shake your organization out of its rut. How to re-frame “failure,” learn to fail forward, and use setbacks to build resilience and organizational power. How can we work with societal factors and constraints to more effectively measure and plan around risk - professionally and otherwise? How can we speak to citizens differently, using customer discovery techniques to create better policies and bring people together? I hope you enjoy this wide-ranging conversation with my friend, Andrew Hutton.

Key Topics Discussed:

· [00:01:51] Episode/guest intro

· [00:03:20] The value of entrepreneurial mindset 

· [00:05:55] West Wing Dreams 

· [00:09:47] Building a pig farm in Uganda 

· [00:11:51] Throw your hat over the wall

· [00:15:30] Raising the bar to do harder things

· [00:16:50] The invisible public hand in individual success 

· [00:18:49] You CAN fail + survive 

· [00:19:58] The fear of failure

· [00:21:30] Using failure as a ladder 

· [00:22:35] Progress in action 

· [00:23:18] Andrew’s framework for challenges 

· [00:27:50] Strength and success through vulnerability 

· [00:29:20] Skippy failing forward 

· [00:31:00] Compressing the learning curve

· [00:31:42] Build an entrepreneurial mindset 

· [00:32:55] Supercharge your personal growth

· [00:35:22] The value of cohort work 

· [00:36:50] The experiential approach to life 

· [00:39:23] For victory: Chunk down

· [00:42:36] Design thinking + strategy

· [00:43:32] IDEO

· [00:44:10] Human-Centered Design

· [00:44:55] TED Human-Centered Design in Affordable Housing 

· [00:47:05] Principals of User-Centered Design

· [00:51:10] Moving policy forward w/o institutional support

· [00:51:50] Leading through trust

· [00:55:00] Day One Accelerator 

· [01:02:52] ELC Foundation donors