25 episodes

"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co

Humanity Sells Nate Netti, Brandon Triola

    • Business
    • 5.0 • 3 Ratings

"Humanity Sells" looks at how the world’s leading digital transformation businesses are elevating their brand, amplifying their message, and turning relevance into revenue through human-centered brand & marketing. Your hosts are Nate Netti and Brandon Triola—award-winning brand builders and marketers—and the founders of Forrest, a brand and marketing consultancy for digital transformation businesses. Listen, follow, and subscribe! Learn more about Forrest at Forrest.co

    Growth Systemization | Healthcare consulting growth secrets with author & consulting legend, Brian Sanderson

    Growth Systemization | Healthcare consulting growth secrets with author & consulting legend, Brian Sanderson

    In this episode of Humanity Sells, hosts Brandon and Nate are joined by Brian Sanderson, a seasoned healthcare consultant, and author of 'The Patient First Revolution.' The conversation dives deep into the critical importance of healthcare, the role of patient experience in driving financial performance, and Brian's innovative approach through his DIY Consulting and Growth Systemization strategies. Brian shares valuable insights on creating a patient management organization, fostering future ...

    • 53 min
    #23: What Possums and Grifters Can Teach Us About Marketing Leadership

    #23: What Possums and Grifters Can Teach Us About Marketing Leadership

    Story time over here at Humanity Sells! We’re talking about times we were tricked. Bamboozled. The old bait and switch. And surprise: we didn’t love it.Brandon was tricked in the dead of night by a possum playing dead. Or was it? Nate got DM’d on LinkedIn by a prospect feeding compliments and what seemed like genuine interest. The result from being tricked, plain and simple, is distrust. Listen in to learn why the best leaders in consulting, marketing, and digital transformation wo...

    • 23 min
    #22. How to Know When Using Humanity in Marketing Becomes Manipulative

    #22. How to Know When Using Humanity in Marketing Becomes Manipulative

    Humanity can be a strategy, but it should also be the end goal. In this episode, Nate and Brandon take a deep dive into how your business and the way you sell products and services can contribute to humanity. You don’t have to sacrifice humanity to grow, and you don’t have to use humanity to manipulate growth either.

    • 25 min
    #21. What Successful Brand Awareness Campaigns Look Like

    #21. What Successful Brand Awareness Campaigns Look Like

    The more you focus on and invest in brand awareness, the better your ROI is on your marketing spend. There's data to support that. But it doesn't have to be a daunting task. You simply need to be prioritizing it. In this episode, Nate and Brandon share their favorite examples and give three keys for successful brand awareness campaigns.

    • 16 min
    #20. The 3 Marketing Strategies B2B Tech Consultants Can Steal From the Personal Development Space

    #20. The 3 Marketing Strategies B2B Tech Consultants Can Steal From the Personal Development Space

    How do you better connect with your audience so that they want what you’re offering? Well, let’s look at how personal development authors and speakers have achieved success. In this episode, Brandon shares three lessons he’s learned from his experience working in the personal development space for over a decade. You might want to pull out a pen and paper as Nate and Brandon discuss how these strategies can bring success for B2B tech consultants too.

    • 14 min
    #19. Why It’s Time to Rethink Lead Generation Campaigns in 2024

    #19. Why It’s Time to Rethink Lead Generation Campaigns in 2024

    Demand generation isn’t just the latest marketing trend – it’s the appropriate response to customer needs in 2024. While lead gen still technically works, it’s about as efficient as the fax machine that still technically works. In this episode, Nate and Brandon break down the barriers of switching to demand gen and how you can overcome them to generate even more revenue.

    • 22 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

BrandoNisVoltron ,

The marketing podcast WE NEED RIGHT NOW!

Selling technology has never been more complex and complicated. Being and staying relevant is harder than ever but this podcast is going to help digital transformation leaders CRUSH IT! Nate is an awesome host and he makes every episode super fun!

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