“Novosparkus” is a wonderfully creative, unique, and memorable symbol of COHO Creative's mission to spark new thinking. The Novosparkus is absolutely critical to success. Finding it and putting it to use is where we come in. In every episode of this podcast, we will be Hunting for Novosparkus through yet another lens – trends, strategy, innovation, consumer understanding, and more. We’ll be beating the bushes, tracking the signs, and reading the landscape to find precious new thinking that puts you in front of change, in touch with your consumer, and ahead of the competition.
22: Misty Frost
Join this engaging conversation with Misty Frost, CEO at Carrus, an organization dedicated to growing careers in healthcare, to learn how she leveraged intuition and logic to make change happen throughout her career—even when odds were against her. And why it is important to fall in love with the problem you are trying to solve. Listen on Apple, Spotify, or iHeart Radio.
21: Marie McNally
Marie McNally believes that people are our country's biggest asset, so it's important to bring people out of poverty so they can live fulfilling lives. An architect by trade, Marie talks about her work with Dash, a non-profit for neighborhood revitalization, and her journey blending income communities geared at lifting people out of deprivation. Listen on Apple, Spotify, or iHeart Radio.
20: Maria Boustead
Maria Boustead believes there's always room for something new, so when a problem arises, solve it with a great product! This mindstate led Maria to founding Po Campo, the brand bringing you thoughtfully designed, thoroughly user-tested bags that work on and off the bike.
19: Arielle Rocca
Arielle Rocca wants change, and rather than just saying it, she's doing something about it. Arielle co-founded Community Connected Academy at Patrick Henry High School in Minneapolis with the goal of building a new way to educate today's youth through culture, connection, and equity.
18: Emily Taylor
Emily Taylor, Principal at teenyBIG, leverages her human-centered design experience to better serve the non-profit world. Rather than making assumptions, Emily assesses need states from a functional, cultural, and emotional standpoint to help her clients uncover what truly motivates "the people that matter most" to their missions. Listen on Apple, Spotify, or iHeart Radio.
17: Patty Dominguez
WOMEN AS INNOVATORS
Hear how Patty Dominguez quit the corporate world and found her Zag. She shares her journey and introduces us to her positioning marketing company focused on helping female entrepreneurs discover their unique place in the market.